I just bought 4 boxes of 115gr WWB (9 MM)for practice at Wal-Mart for $60 FWIW, they had 1 single box of 50 hollow point 147gr Winchester defense ammo for $14.77 too, so I got that to have some extra defense ammo....
That place you linked doesn't have a store in my state apparently, but prices seem close, but if you had to ship, I didn't take the time to calculate that.
As to online places to beat that price, I'm still looking into all my options as well, in case Wal-Mart goes away.
Karz