Components, Ammuniton, Firearms and Game Theory

[Orcon]

It doesn't take a huge shift for that to happen. A 10% change in consumption can mean massive changes in availability. Especially if an industry has reached a capacity limit.

I suspect a big part of the issue was that the industry ignored millennials, assuming that they would be anti-gun. The industry had production levels appropriate for Boomers and Xers, and suddenly this huge cohort (bigger than the Boomers, way bigger than the Xers) starts coming of age and, surprise, buying guns at a faster rate than the Xers did.

That's something I hadn't considered before. Perhaps my generation of OIF/OEF vets played a role? Last I looked the OIF/OEF vets made up about 14% of all living veterans but that data was also fairly dated.