I have been blasting all the advertising companies and have gotten a couple of responses . . . my email to them is below . . .
We appreciate your comments about and we have forwarded the details of your message to our Senior Management Team as feedback. While our Senior Management team cannot personally respond to every comment, please be assured we use your feedback to guide improvements to the services and features that we offer. Your input is extremely valuable to us. We always welcome any comments or suggestions you have concerning any aspect of Fidelity's business.
Sincerely,
Aaron Singleton
Fidelity Brokerage Services, Member SIPC, NYSE
--Original Message--
From: fivebaldwins@####
Subject: Your advertising on ABC
I am extremely disappointed that your company chose to advertise during last night"s ABC network show, 20/20 and their bizarre criticism of gun ownership. Obviously you have endorsed this viewpoint, and have chosen to ignore the millions of law-abiding citizens who choose to protect life and defend property with their firearms, a right given to us by the Constitution. As a result of this, we will do everything in our ability to inform all of those with whom we have influence to boycott your stores and products, as you have chosen to promote lies and have taken a stance directly opposed to one of our most cherished freedoms and responsibilities.
#2
April 13, 2009
Dear Mr. Baldwin,
Thank you for contacting The Dannon Company regarding the television program 20/20 in which our advertising appeared recently. I can assure you we share your concerns about the quality and appropriateness of programming. We do all that we can to ensure that it meets Dannon standards.
As you may know, companies like Dannon typically purchase advertising "rotations" throughout a network's or station's scheduled programming. And although we work diligently through our advertising agency to avoid inappropriate programming, on occasion our safeguards are inadequate. For us, that is an indication that we must redouble our efforts in this regard, and we will.
We are committed to participating in programs that reflect the high quality of our products. That is our directive to our advertising agency, and it is not negotiable.
Once again, thanks for taking the time to share your thoughts with us on this important matter. You can be sure we value your comments and we hope in the future that we can count you as a consumer of Dannon products.
Sincerely,
Lisa Moore
Consumer Service Representative
Ref#:1100230N
NOT GREAT . . . but I will continue to wear them out