Try shooting it before you do anything. Some rifles with dark bores are still very good shooters. Sight it in and get some careful five round groups on paper at 100 or 200 yards. Use a few different types off ammo (a lot of my surplus rifles favor ammo from one country or certain bullet weights). Take the targets home, and compare the groups. Get an idea of what you have there before you go off trying to fix something that's not broken.
What exactly causes a bore to turn dark
A dark bore is pits in the metal of the bore. This is cause by rust, which in turn is caused by improper cleaning, usually after shooting corrosive ammo. It is NOT caused by a lot of shooting. In fact, many surplus rifles with dark bores have very low rounds through them (ie. they are NOT worn out).
Is it possible to clean/brighten the bore
No, not really. Think about a pitted bore for a moment. You can't fill in the holes by cleaning, you can only remove the metal around the holes. You definitely don't want to do that. The black stuff you see on the patches when you clean it is stuff that was stuck in the holes.
Many pitted bores still have sharp lands and grooves. They also may still have good throats and good crowns at the muzzle. That's good for accuracy. By overcleaning, trying to "shine" the bore up, you risk wearing down the lands and wearing out the crown.
The best thing to do is use a chemical foam cleaner. Follow the directions (most say let it sit overnight). Use the least amount of scrubbing with a brush or the least use of abrasive cleaners as possible. Oil it good. Now shoot it with some copper jacketed ammo. Do not use a copper cutter when cleaning. Let the copper fouling fill in the pits.
When shooting corrosive ammo, always flush the bore with soap and water (warm or hot if possible). A drop of dish soap in a half a cup of water is good. Windex or any generic window cleaner will work too in a pinch. Soak a patch with the solution and mop out the bore. Dry patch immediately. Repeat a couple times. Now clean as usual.
Good luck!