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Eddie Eagle markets to kids?

Discussion in 'Legal' started by .cheese., Feb 27, 2007.

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  1. .cheese.

    .cheese. Member

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    I saw some study on this.

    First of all, growing up I never heard of Eddie Eagle. How long has it been around?

    If it's been around a while, it can't be all that effective as I never heard of it and I'm in one of the supposedly most gun-friendly states of the US - Florida.

    What's the deal?
     
  2. Robert Hairless

    Robert Hairless Member

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    The NRA Eddie Eagle program does not "market to kids." It is an NRA gun safety program. It has been around for about 1988, for about nineteen years.

    Although it might not be all that effective because you never heard of it,

    All I've done to get that information for you is use Google, one of several Internet search engines, to search for the words "Eddie Eagle." Give it a try. Google is easy to use and could help you find many things you might never have heard of. :)
     
  3. gezzer

    gezzer Member

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    Only if you are anti gun!

    It teaches kids to not touch a firearm they find but to find an adult and show them the gun. Smart IMHO.
     
  4. .cheese.

    .cheese. Member

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    1988? Hmmm.... well, I would have been in elementary school then.

    Interesting I never heard of it.

    We always had the McGruffmobile with McGruff, and I think that covered the whole "never touch firearms" thing - which may not have been the best step.

    Does Eddie Eagle try to take away the mystery of guns by teaching kids about them or something?
     
  5. Car Knocker

    Car Knocker Member

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  6. hoghunting

    hoghunting Member

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    An even better way to learn about Eddie the Eagle is to JOIN THE NRA!
     
  7. only1asterisk

    only1asterisk member

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    Eddie the Eagle doesn't maket to kids, I market to kids. I need to take 84 more people for their first range trip this year to meet my quota.

    David
     
  8. Deavis

    Deavis Member

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    The NRA will only license an Eddie Eagle costume to LEOs for use in school to educate kids. The costumes are a little pricey and that is why it is not as wide-spread as it could be. They have their reasons for limiting the program "spread" but when it is used the facts seem to support its effectiveness.
     
  9. October

    October Member

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    I'd like to read this study. Can you tell me where to find it, or provide some details so I can track it down?
     
  10. pdowg881

    pdowg881 Member

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    I have an eddie eagle sticker on my dorm room door.
     
  11. svtruth

    svtruth Member

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    It doesn't work

    I've seen thousands of kids and not one has ever shown me a gun.
     
  12. .cheese.

    .cheese. Member

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    hoghunting - I am a member of the NRA.
     
  13. .cheese.

    .cheese. Member

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    October - I don't have the link but I think it was a link on another site linked in a recent thread.

    I think it was listed on some page from "Violence Policy Center" which is the same place running the "Ban Handguns Now" campaign.

    Check on their site. If you still can't find it, PM me and I'll see if I can figure out where I saw it.
     
  14. Creeping Incrementalism

    Creeping Incrementalism Member

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    Do you read any of their magazines? Eddie is frequently mentioned.
     
  15. Superpsy

    Superpsy Member

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  16. .cheese.

    .cheese. Member

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    Thanks for the video.

    I see nothing wrong with that? What's the fuss over?
     
  17. Superpsy

    Superpsy Member

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    I think there is only "a fuss" in certain circles. Amazing how teaching kids "common-sense gun control" is looked down on by the antis.
     
  18. KMKeller

    KMKeller Member

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    Here's the link and story

    http://www.vpc.org/fact_sht/eddiekey.htm

    VIOLENCE POLICY CENTER

    Joe Camel with Feathers: How the NRA with Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids

    Key Findings

    * The primary goal of the National Rifle Association's Eddie Eagle program is not to safeguard children, but to protect the interests of the NRA and the firearms industry by making guns more acceptable to children and youth. The Eddie Eagle program employs strategies similar to those utilized by America's tobacco industry—from youth "educational" programs that are in fact marketing tools to the use of appealing cartoon characters that aim to put a friendly face on a hazardous product. The hoped-for result is new customers for the industry and new members for the NRA.

    * Violence Policy Center research reveals for the first time that manufacturers of firearms, ammunition, and related products directly contribute hundreds of thousands of tax-deductible dollars to the NRA through its "affiliate," The NRA Foundation. The Foundation in turn then makes "grants" to the NRA to fund the Eddie Eagle program. Financial contributors to The NRA Foundation include Saturday Night Special or "junk gun" manufacturers, rifle and shotgun manufacturers, and manufacturers of ammunition and reloading equipment. Donation of land of unknown value has also been made by industry members to The NRA Foundation for endowment programs. Industry members have also facilitated the donation of more than a million dollars to the NRA through point-of-purchase dealer and catalog sale programs.

    * Violence Policy Center research reveals for the first time that the tobacco industry has contributed tens of thousands of dollars to the NRA through The NRA Foundation.

    * Many of the marketing problems being faced today by the NRA and the firearms industry are, in fact, similar to those faced in the past by the cigarette and smokeless tobacco industries. Faced with declines in its primary market, the gun industry and the NRA, like the tobacco industry before them, have expanded their market to include women and children—even though guns, like tobacco, cannot legally be sold to children or youth. Yet while the tobacco industry denies that it is working to entice children to use its product, the NRA and the gun industry openly acknowledge it.

    * The NRA uses Eddie Eagle as a lobbying tool in its efforts to derail the passage of child access prevention (CAP) and mandatory trigger lock laws—on both the state and federal levels.

    * Undercover interviews conducted by the Violence Policy Center and the Global Survival Network with NRA staff at gun industry trade shows confirm that Eddie Eagle is not only a thinly disguised marketing tool used to "soften up guns" in the words of one NRA staffer—essentially Joe Camel with feathers—but also acts as the "the clean-up committee" to help burnish the NRA's public image after gun control battles.

    * A laudatory article distributed by The NRA Foundation as a promotional flyer concludes, "The Foundation is a mechanism by which the firearms industry can promote shooting sports education, cultivating the next generation of shooters. Translate that to future customers." Or as one NRA Foundation official quoted in the article put it, "The industry is an indirect beneficiary of this program." The article also notes that The NRA Foundation is "getting some major league support from several giants in the industry" and one industry member estimated that as many as 20 firearm industry companies or their CEOs were involved in the Foundation's fundraising efforts.

    * In its attempts to use the credibility of other organizations to promote the Eddie Eagle program, the NRA has misrepresented awards granted to the program by the National Safety Council, which has issued a series of sharp rebukes to the NRA. [pp. 42-46] The NRA has also erroneously claimed endorsement by D.A.R.E. (Drug Abuse Resistance Education) and the Black United Fund, Inc.

    * Rather than recognizing the inherent danger firearms in the home pose to children, and the often irresponsible firearms storage behavior of adults, the Eddie Eagle program places the onus of safety and responsibility on the children themselves.

    * Public health researchers have found that "gun safety" programs like Eddie Eagle are ineffective in preventing unintentional death and injury from firearms. In an educational brochure for parents, "Keep Your Family Safe From Firearm Injury," the American Academy of Pediatrics recommends that "ecause even the most well-behaved children are curious by nature and will eagerly explore their environment, the safest thing is to not keep a gun at home."
     
  19. .cheese.

    .cheese. Member

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    Yep that's it.
     
  20. October

    October Member

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    Thanks for helping me find this, guys. The entire study is here if anyone else is interested in the details.
     
  21. DonP

    DonP Member

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    It's a good program that works when it's allowed to be used.

    But the combination of uninformed parents and administrators, ignorant zero tolerance policies and the teachers unions, go nuts when they hear the word "Gun" and never hear the "Safety" part of the story.

    Then when they hear it come from the NRA, they all start to foam at the mouth.

    Being anti NRA is more important to these ignoramuses than actually saving children's lives.

    It's ironic, if the same program, with the exact same content, was put out by the Brady Bunch it would probably be welcomed with open arms by "educators".

    Join the NRA this week, tick off Sarah Brady and McCarthy and her latest gun ban.
     
  22. RavenVT100

    RavenVT100 Member

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    This is probably one of the most frustrating and ignorant stereotypes about the NRA that gets brought up every year: That the NRA deliberately markets their "product" to kids via Eddie Eagle.

    Eddie Eagle is very much part of the training (as opposed to lobbying) portion of the NRA. It has nothing to do with "recruiting" kids into the NRA or anything like that. Apparently there are a significant number of people out there who want Eddie Eagle to be a program that "recruits" kids into the NRA so that they can criticize the NRA for it. But it isn't like that at all.
     
  23. Robert Hairless

    Robert Hairless Member

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    Perhaps the NRA needs to start putting brief videos on Youtube.com and similar sites? It seems that many 20-something-year olds get their information, ideas, and opinions about reality from the clips there. Until I caught on I used to be surprised that anyone would join--or oppose--an organization without knowing what it did.
     
  24. .cheese.

    .cheese. Member

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    For the second time - I'm already a member.
     
  25. cloudedice

    cloudedice Member

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    TheEconomist,

    My guess is that the commenters stating "join the NRA" were calling for any readers who were not members to join. As has been mentioned in a multitude of other threads, why stop at the NRA? Why not join all the organizations fighting to keep our gun rights intact. (GOA, JPFO, etc...)

    Edit: I should learn to spell...
     
    Last edited: Feb 28, 2007
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