A very nice discussion here, folks.
Makes a moderator glad.
And I'm really sincere.
mugsie, welcome twice - - To The High Road, and to the wonderful world of handloading.
I personally am very fond of my ancient RCBS single stage press, and I have another for a spare. Two of my powder measures and most of my dies are RCBS as well, and I've had some of them for over 30 years.
I have been well satisfied with Dlillon progressives since at least 1992. I have a Square Deal B and a 550B. I want another 550B so I can leave each set up for the two sizes of primers. I hear very good things about the Hornady progressive press from a couple of sources I respect.
I'm totally sold on Dillon dies for pistol loading. I use Redding and Hornady neck sizing dies, and I really like the three sets of Hornady New Dimension rifle dies I have.
The PACT electronic scale is wonderful, and, coupled with their automatic powder trickler, the combo makes individually weighed rifle loads easy. I went for years with the little Lee hand held case trimmer outfit and later bought a Lyman bench trimmer. My son bought a Foster trimmer with the power adaptor, and I must admit, it was worth every penny he paid for it.
The above items are what I use, acquired over some 40 years of hand loading, a bit at a time. If I lost every bit of it in a fire or something, I'd probably acquire replacements in a bit more orderly manner. One thing, though - - I could probably change brands on most if not all of it, and still get along quite well with the new gear.
I fully empathize with anyone who wants to get started, RIGHT NOW, even at the cost of using some second- and third-choice gear and components.
mugsie, I seriously counsel you to hold off before you do this. If you can afford to go first-class, all at once, wonderful. If not, start slowly, with an inexpensive single stage press, one good set of dies, a scale, a couple of loading manuals, and a few minimal tools. You will learn a great deal while moving slowly - Maybe even some things you'd miss if trying to master the mechanical aspects of a whiz-bang progressive outfit.
Buy a new tool or two every payday. You'll want a good caliper early on. An inertial bullet puller will allow salvage of some of your inevitable goofs. A powder measure is VERY nice to have, but not strictly necessary.
Again, the brand of the gear is of less importance than knowing how to use it well.
Best of luck to you.
Johnny