Good report on interview at Victorinox

Fun video! I wish they had been able to show more of the factory though.

I can understand why folks are clamoring for "better blade steels", but frankly in all the time I've owned SAKs, I've never had an issue with the steel they use. The steel works just fine for the kind of things that blades of that design would be used for. They're thin blades, made for slicing type work, not heavy use, and they work fine for the intended purpose. They take a good edge, hold it well enough, and sharpen easily. Maybe some of their newer, more robust offerings could benefit from a different steel, but their traditional design knives are really ok with the blade steel they're currently using.

Don't get me wrong, I get all excited about the new steels and their capabilities, but ultimately it comes down to price and frankly I think that SAKs are at a good price point for what they are. I don't think it's going to be beneficial to the brand to introduce new, more expensive steels, that provide benefits that probably aren't apparent to the average user, if it results in significant price increases on the models that are providing the bulk of their revenues. Because price increases are immediately apparent to the average buyer, and ultimately, like it or not, most of the Victorinox line is in competition with Chinese knives.

Perhaps a better approach would be offering a custom/semi-custom line of knives with blade steel being one of the options. That would allow them to test the waters--but I think that it would not last very long. My prediction is that they would shut it down for lack of sufficient demand after a year or two.
 
I watched the original video complaining of the lack of innovation, and was gratified to see the follow-up. I can understand the reluctance to offer steel options when production is so automated. As John noted, if there is heavy work to be done, the SAK is not the right tool anyway.

They can't compete with Asia when it comes to hand labor, and sprint runs present challenges to their marketing system. Innovation is quickly knocked off by their competitors, who work in an IP protection-free environment. Still, ingenuity brought them success, and that's been sacrificed somewhere along the line.

I don't carry a multi-tool because I have the luxury of a toolbox nearby, but what I would like to see is an ergonomic plier/cutter with 9mm snap knife incorporated. Blade could be removed, sent with checked luggage or picked up at other end of travel. Pry bar, package opener/webbing cutter, and hex driver/ratchet would be most useful for me. If the tool could serve as a handle for jigsaw, file or recip saw blade, that might be useful. The problem is, style is more likely to drive sales than utility, because most of us are not as handy or resourceful as our parents were.
 
There is a guy on You Tube, by the name of Felix Immler that does amazing projects with the Swiss Army knife.
 
Haven't watched the video yet, but am a big fan of SAKs. Have carried one for 40yrs or so. In the military I told young guys to forget the "Rambo" stuff and get a multi-tool and a SAK as they would use those all the time vs some stabby thing (I like them, but have to be honest with a guy on limited budget).

If they allowed one to "configure" a knife that would be an excellent option! I did something like that not long ago with a foreign "builder" who puts them together with the parts/options you want. Now, I know there is always a limit on things but I would have gladly paid Victorinox to do that from the factory rather than an aftermarket guy.
 
I was given a Victorinox SAK back in the 80's. I don't remember the model,it was the one with the full Monty of components. I abused it, breaking the major blade and other idiot damage. A few years ago I sent it back to their USA location asking them if it could be repaired,fully expecting to pay. I got it back about 3 weeks later in a box airmailed from Switzerland. It was completely repaired and reconditioned including new grip panels and tooth pick,no charge. As all things in life...You get what you pay for.
 
If they allowed one to "configure" a knife that would be an excellent option! I did something like that not long ago with a foreign "builder" who puts them together with the parts/options you want. Now, I know there is always a limit on things but I would have gladly paid Victorinox to do that from the factory rather than an aftermarket guy.
I've had a couple of "custom" builds done by a builder in Portugal and I would rather support the custom builders than order from a Vic custom shop. Supporting the individual craftsman is higher on my priorities than supporting a company and you develop a relationship with the craftspersons out there.
 
I've had a couple of "custom" builds done by a builder in Portugal and I would rather support the custom builders than order from a Vic custom shop. Supporting the individual craftsman is higher on my priorities than supporting a company and you develop a relationship with the craftspersons out there.
There are a lot of little guys doing SAK custom builds that are just out of this world cool, too.
 
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