If the first word in your name is Tactical, you'll get a million internet hits on your site per day, and will have more business than you can handle.
If you put the word Quality in your name, you'll get more business but spend half your time dealing with complaints and returns.
I'd recommend thinking up at least 3 names, so you can form 3 small businesses and have them compete against each other. "Woody's grips are a great value for the money, but if you're willing to spend a lot more, you can't beat the quality and workmanship of Best Grips." Same product, 10-fold difference in profit margin, the budget-minded guy is happy, the snob is happy, everybody wins.