How To Be Taken Seriously At Gun Shop

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SteyrAUG

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OK, as a gun consumer since about 1978 (I was about 12 and bought a 1911 Colt .45 and a Walther P-38 to go with my Luger) who has spent a LOT of money on guns and as a dealer for the past couple years I feel qualified to know this topic pretty well from both sides of the table.

I offer the following merely as a general guide to help you be more successful in your firearms purchases by offering some insight to the other side of the equation.

This is advice, nothing more.

1. Know your guns. Research your intended purchase. Know the exact model and specification of your intended purchase whenever possible. Despite the myth dealers don't know everything. Being more, or as knowledgeable, about your intended purchase lets the dealer know he is dealing with a intelligent customer and prevents the accidental purchase of what you 'thought' was what you really wanted. There is nothing wrong with asking the dealer for his recommendation of a gun for a specific use, but knowing what you want is always better.

Try and use correct terms and know what the specifications actually mean if you are gonna use them. In other words if you are talking about a clip, you better be referring to your Garand. Also save the "I was a member of Delta" stories for your buddies. It is sorta entertaining but it gets old and it's hard to take anything you say after that seriously, even when you are right.

2. Remember the dealer is a person and treat him as such. True money talks but aholes often pay full retail. If you go into a shop with the attitude that they are nothing but rip off artists looking to hose you, you can just about guarantee that is what you will get. The reverse is also true, if they treated YOU like some cheapskate ***** who is gonna cry about every dime how much are you gonna actually spend there?

I know a couple guys who are flat broke but genuine 'good guys.' I never make what I feel my time is worth when I deal with them, but I never feel bad for doing it anyway. There is also a local dealer down here who is so obnoxious that I have actually been in his store TRYING to spend money on guns but left empty handed. He is one of the largest stocking dealers down here but a complete *****. If you ever want to be treated like a shoplifting child molestor while paying full retail + 10% his store is the place. I politely refer all of the people I choose not to do business with to his store.

3. The price is on the tag. With the exception of gun shows you should expect to pay the price on the tag. The dealer has decided that is what he wants or believes he can get for that gun. If you can find it cheaper somewhere else EVERYONE (including the dealer) knows you will. There is absolutely nothing wrong with asking, or trying to make a deal, but Wal Mart or SGN prices have nothing to do with what the dealer believes he needs to charge for his guns to still be in business next month.

If you feel the need to be a Arab Trader this is the secret...package deal. If you just bust his balls because his SKS is $155 and you saw one in SGN for $140 the only reason he may meet that price is so you will leave. And you really won't be his most favored customer after that. If you want to wheel and deal effectively buy your accessories and ammo and work out a overall deal with minor discounts on each item.

Dealers as a rule buy various stuff from various sources and pay individual shipping charges, etc. on each order. The opportunity to do a package deal is very tempting as a result I know I have more room to negotiate on a gun, base, rings and scope package than on a rifle alone. Also most dealers LOVE setting someone up with a complete package and will usually work with you since you are obviously a serious shooter with money to spend.

4. Be careful about asking for recommendations. While there is nothing wrong with asking a dealer what his opinion is, remember you are gonna get HIS opinion complete with biases and personal preferrences. For CCW guns I love high capacity 9mms, you might find you prefer a 1911 .45 after you already spent your money. Use dealer recommendations only for the most general things and remember firearm choices are very personal. What is good for me might not be good for you at all. If you do ask for a opinion, get a "why" as well.

The only real dealer recommendations are those of price. "What can I get for X amount of dollars?" This keeps a dealer from wasting your time with the Kimber catalog if your budget is only $495.

5. Remember the golden rule. It never ceases to amaze me that the same guys who are crying about the dealer who tried to screw them are also most proud of the junky gun they sold for way more than it was worth. Don't try and screw the dealer, it ain't any better than the rip off scum bag POS who tried to screw you. Everyone has a stake in a deal, and everyone wants the best deal but you can still negotiate politely and respectfully. If you can't work it out, you can walk away from the table dignity intact.

I've respectfully declined many sales and purchase offers. If I told them to f off many would not have returned at a later date with something I was actually interested in. Most dealers are willing to take trade ins, etc. but I'm probably not interested in buying your Jennings and applying it toward the Armalite you wanted.

And finally.

There are exceptions to all of the above. Despite your best intentions or motives, there will sadly always be people with a "F You" attitude. These people for some reason never feel good about the deal unless they honestly believe they have "f-ed you." It's sad but I've seen it time and again.

They include the customer who isn't happy until he believes he has bought the gun "at or below" your cost thereby guarateeing that you in no way profitted from him and that he in no way actually supported your chosen business and of course the dealer who just isn't happy until he has gotten 'crackhead prices' for your collectable firearms or had sold you a commonly available firearms at MSRP + $100.

It doesn't matter if these people bought or sold at acceptable current values, they ain't happy unless somebody (besides them) lost big. It's a long way from just being happy to have gotten the "one you've been looking for." A wise man once said "The appreciation for the quality firearm in your collection will remain long after you have forgotten what you actually paid for it." Conversely..."A piece of sh*t is still a piece of sh*t even on sale."

God I miss the gun trade of the 1980s.

Hope this helps.
 
SteyrAUG,

You covered it pretty well. Having spent time on both sides of the counter, I have come to appreciate the problems of the stocking gun dealer. My friendly neighborhood FFL is also a farmer, so he doesn't always have time to play with lookey-loos in the gun shop. When he is busy with farming, I don't go near his shop unless I have something specific in mind that I want to buy.

He doesn't have much flexiblity on prices with his new stock, but he is very flexible on the used stock. He knows what I like and if he gets something in he thinks I might like, he will keep it off the racks until I get a chance to look at it.

Pilgrim
 
I too have been on both sides of the counter, and my experience confirms that what you say is right on target. The customer who expects the dealer to sell below his cost is unlikely to get very far. A dealer who is out to nail his customers - particularly inexperienced ones - won't last long as the word gets around. The smart customer is the one who wants a discount and can show the dealer he deserves one.

Also, if one buys ammunition and accessories from a "mart" discounter or over the Internet, that's their business. However, they shouldn't expect a small retailer to then bend over backwards to give them a super deal on that "must-have" gun they want. Dealers are well aware of customers who what to deal on guns, but never buy a round of ammunition. It is not unusual for them to hold back the best trade-in's for "prefered customers." The cut-to-the-bone guys will never see them.

Last but not least, keep in mind that a dealer is unlikely to offer full value on a gun you want to trade in. They expect to make a profit when they sell it. They are after all, runnning a business - not a hobby.
 
From a consumer and business standpoint you seem to hit it pretty well, but...

My exception would be for point #1. Expecting the customer to know everything is a little ridiculous in an industry that need desperately to attract new blood. That's like expecting a car dealer to refuse to serve someone if they don't know everything about the car. Why do we even need the dealer if they aren't going to provide advice and education? Dealers should be going out of their way to come up with programs and education sessions, including a welcoming environment to EVERYONE, not just the good ol' boys who know everything. That's incestuous and everyone knows what happens when the gene pool isn't refreshed.

Now you probably didn't mean it quite like that, however, there are enough arrogant dealers out there to spoil the lot for most people. When I was 12, I used to go to a place called Fred's Gun Shop. I used to always be greeted with a "Well, hello there young man!" and he was always willing to let me fondle the latest addition to his case or give me the history of a particular item.

If dealers can't provide this kind of service, then the internet is a perfectly good replacement.
 
Having been on both sides of that counter also, let me give some advice to the dealer as well.

1. Talk to and LISTEN to your customers even if they indicate they aren't buying a gun that day. You don't have to spend the whole day leaning over the counter and shooting the breeze, but spend some time with each customer. If you talk to them (even when they aren't buying) they'll like you. If they like you, they'll trust you. If they trust you, they'll come back to you when they ARE looking to buy a gun. And they'll send their friends down!

2. Let the customer handle guns they ask about - even (again) if they aren't buying that day! Yes, it's a pain in the butt and yes you'll have to wipe off the fingerpints later, but when people handle guns they can see how they "fit", etc. It plants a seed that may grow into a purchase at some later point.

These two things are becoming rare in gun shops. A gun is a major purchase and yet too many gun shops keep the customer at a distance. The customer is curious about that $1000 "Kimfield Supermatic" that he read about in Guns & Ammo. He wanders into a gun shop and gets a barely polite nod from the guy behind the counter. He asks about the gun (after explaining that he's just waiting for his wife to finish her appointment next door) and the dealer points to one under glass and makes no offer to pull it out for examination. The guy leaves and sees the same gun in Wal-Mart - they aren't any more helpful there, but the gun is $50 cheaper and so, a month later when he has the extra cash he goes down and buys it.

Keith
 
If I'm really just looking I tell them to help the paying customers first.

I ALWAYS buy something - a box of ammo, a bottle of bore cleaner, a hat. They do remember these weekly purchases year after year.

Ask before you dry fire.

Watch that muzzle.

I buy guns with checks. They don't discount new guns, but sometimes they'll give me some ammo or cleaning supplies since they're not paying the Visa fee.

Say things like "What's a good cleaning rod for that 5.5" Single-Six I bought from you in 1972?", or "I want something to plink with that'll irritate my dad. He's shooting a blue Python he got from you 15 years ago. Let me see a Kimber Stainless Gold Match and bring a blue one out too if you don't mind." I don't usually buy the new guns in the display case and they have to walk back into the warehouse to get the unhandled ones. Some days they'll bring out 3 and let me pick. (The Stainless GM didn't irritate my dad too much.)

And if the sales guys ask me if I know this or that about a particular gun I just say I dunno if I really don't know.

John

P.S. - OTOH, I still ask for a discount on everything I buy. But I do it with a smile on my face and we all have a good laugh.
 
iamkris, I disagree with you to a point. Yes the customer should have a idea but how much should they know about the gun they want? I recently called the gun shop I have bought most of my long guns for, I wanted a price on a Mossburg shotgun, the dealer basically asked me if I had a SKU number. In his words "they make too many for me to give you a price, get the exact SKU number and I'll give you a price." Now seeing as how I had asked for a ball park price this sorta put me off. Needless to say I don't think I am going to rush over there for my next purchase.
 
Sterling advice, SteyrAUG! I especially liked this part:
the same guys who are crying about the dealer who tried to screw them are also most proud of the junky gun they sold for way more than it was worth.
You are a pretty observant guy and have a sense of humor. The gun shoppes I deal with have to have friendly characters or I look elsewhere. For the most part, guns are like buses. If you miss one another one comes along in fifteen minutes. No need to get upset.
 
Great post SteyrAUG!

I don't bother to shop at my local gunshop anymore, because the guy goes out of his way to rip you off. His employees are nice enough, but he is a real jerk. His prices are way over MSRP, and he braggs about it when he rips people off. The one that really pissed me off, was when he ripped some little old lady off for her dead husband's $15,000 Winchester collection. He gave her $1500 bucks! This guy is my family, my blood, and I can't even stand him!

Instead, I have drive over 100 miles to get the stuff I need. I shop at this little gunshop, in Otsego MI, and I have to say they have the best prices on everything. He is amost the ideal gun dealer.

For the guys in MI
Schanz Supply
304 W. Allegan St
Otsego, MI 49078
616-692-2879 ask for Rick
 
I was just at a local gun shop.Jeez louise!
The name of this store should be "How to be TAKEN (as in ripped off)
seriously at a gun store"!!
They had a Remington 700pss for $910.00!.The guy wouldn't budge.
I've been researching these for a couple of months and know I can do better.
Wolf .45 acp for $18.00 a box!
They will do a person to person transfer for $60.00,every other shop does them for $30.00.
I go out of my way to support local gun shops,but when THEY treat me like an idiot,I vote with my feet.
I gladly pay a few bucks more to the local guy,but if they think just because this is Marin County that:
A.Everybody is a freakin millionaire
B.Everybody is an idiot
C.Nobody knows what a fair price is..
I will continue to drive 50-100 miles for better treatment/service.
I did buy a couple of boxes of .44 spec.,but that will probably be
the last time they see my money!
Sometimes I think its the dealers who need lessons on being taken seriously.

QuickDraw
 
Billy Sparks -- yes of course everything in the extreme is bad. I agree with your point. Likewise, I'm sure SteyrAug didn't mean it that way however there are WAY too many in the gun biz that look at outsiders as something pathetic or distasteful...then wonder why they're not attracting any new customers or why new gun legislation keeps passing in the House.

Keith -- outstanding supporting post.

Guys (and gals ;) , we need to be ULTRA inclusive or we will all hang separately. (Sorry Ben Franklin)
 
My two cents...

'Closest gun shop to me is run by an alarmingly rude individual. A bottle of lube or a box of ammo and I am on my way to a store that is GLAD to have me on their premises!

Next shop: Boutique prices, but pleasant, patient staff. The only NEW guns I have purchased have been from these guys, much further from home than is quite convenient.

Honey draws more flies than vinegar.;)
 
Many local gun stores stay in business by repeat customers. Everyone else goes to Walmart or Sports Authority type stores. Get to know the local dealer and let him get to know you. If his ammunition and accessory prices are competitive with the chain stores, buy from him first. Even if you have to pay slightly more.

There was a time when the local gunshop was like Floyd's Barbershop on the Andy Griffith Show. People would drop in just to say hello and shoot the breeze with other shooters.

Being a FFL doesn't make the dealer an automatic expert in every firearm ever created nor an expert on the archaic writings of ATF. Let him know that you will help him if he has any questions. This especially applies to dealers that buy and sell used firearms.
 
Boutique prices, but pleasant, patient staff.

The shop I use has the "boutique" prices, and isn't the closest to me.(Closest to work though) But they do deal with their regular cutsomers on a first name basis, their "Boutique" prices change quite a bit for their regular customers, (i.e Walther P22 I just bought for $260, I've seen it as low as $250 but that guy was a jerk, so he lost a sale) and they have an 14 lane indoor range attached! I could save a few dollars by shopping around, but it's really not worth it.

I'd rather give them the $10 difference. They know my name when I walk in (but I've also bought over 20 guns from them) and they are very flexable on their payment plan. It seams like I always have a gun in their safe that I'm paying on. :D
 
i would add a couple of pointers: most of the guns i have bought in the last few years i have bought at steep discounts or at dealer cost.

1. find a freindly gun dealer who doesn't try to BF his costomers. this easy go to walmart buy shotgun news read it while doing your bathroom business and get a feel for what stuff costs remember to toss in an allowance for shipping.

2. be freindly. you might be able to make freinds. are you a mechanic orhave some sort of trade thats usefull? you scratch his back he'll scratch yours. i wound up with one of the best freinds i've ever had doing this.

3. go to the gouge show. find a freindly regular dealer there. he might need some weekend help especially if you are knowledgable and not an a-hole. i made another good friend out of a dealer doing this.

here is alist of guns i either own or have owned and what i paid:

apache 77- retail $126 at kmart age 17
turk mauser- $45
m44- $50
stripped ar15 dpms reciver $125 OTD at cost)
sar 2 $297 otd dealer coast
.380 makarov $200 full retail
smith m27 $180 (what the dealer had in it)
smith 915 (225 what the dealer had in it)
assembled dpms ar-15 lower- $285 otd retail
stripped century lower $115 (private sale)
smith 22a used $140 otd
1900 m96 swede all matching $122 otd (dealer cost)
1906 m96 $175 otd dealer cost
yugo m48 $100 otd retail
remington 582 used $47 otd (what the dealer had in it)
 
I stopped shopping at one of my prefered gunshops today. In the past three years, I have bought several 1911's there, including a Gold Cup. I also bought a HK USP there. I bought a Kahr there. I do not haggle, and I do not expect special deals. I deal with cash and a smile.

I always thought I got a square deal there, and was happy with the guns I bought. I refered other customers, mostly women, their way, because they have two women who are shooters who work behind the counter. I never expected this dealer to know everything, and I never acted like I know everything either. I know all four owners of the store by name, although I do not expect them to remember mine. This is a Ma and Pa establishment.

Today I walked in with $800 cash to buy a unique Lightweight Commander that I had seen there earlier in the day. It was priced at $695. The extra money was for tax and ammo. I knew which pistol I wanted, and the deal would have been over in ten minutes. I was treated so rudely, and then so indifferently that I walked out of the store with my money. I will not shop there again. I did not NEED that pistol, I only wanted it. I did want it more than I wanted my $800 though when I went inside. I certainly did NOT want it enough to tolerate being treated like a second class citizen to get it.

I will not buy squat from a person who does not have the ability to conduct themselves in a polite manner. I don't expect much, just few manners while I conduct business. Today this owner not only lost a $3-400 profit on that pistol, but also any profit on any pistol he would have sold me in the future, as well as any word of mouth advertising he got from me at the range or the deer camp. I really don't give a *$%# if he was having a bad day either. I don't care if he is having PMS or a headache. I don't care if his antipsychotic meds ran out last week. I really don't give a good hoot in hades if his kids eat or if his wife is suing his butt off in his divorce settlement. Those are his problems, they are not mine. I do NOT have to deal with them. I went in to buy a pistol, not be his verbal punching bag. If he cannot sell me a pistol without being a jerk, I'll go find someone who can.

It is no wonder many people do not get into shooting, look at what they have to tolerate just to buy a gun. A gunstore's customers should be valued. There are to many antisocial marginal bigots in the gun business. If they tried to get a job selling anything anywhere else, they would be fired on the first day, or go broke if the were the owner. People who shoot need to simply stop putting up with a**holes behind the counter.

As it was, I took my $800 home and put it back in the safe. I'll go to Wal-Mart and buy AirSoft BB guns before I shop at that gun shop again. Better yet, I'll simply cross the river, go to another store, and order what I want closer to home. If I cannot find it in stock there, I'll get it on the net, and ship it to that friendlier FFL and pay his $25 fee. I would rather buy that way than put up with antisocial gunstore idiots again.

Thanks for the vent. It's not always the customer's fault. The customer does not owe the gunstore owner a thing until a deal is struck. The gunstore owners need to remember this. Patronage is a gift a customer gives a merchant. It is not owed to him by some divine right of business.
 
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My attitude is that unless the gun store takes me serious from the outset, they don't get my business. Any gun store that expects me to "prove" my worthiness to shop there or to be treated with respect will not get my business. Over the years this adds up to thousands and thousands of dollars. I do not want that going to some jerk who expects me to prove my knowledge of firearms, or who will degrade me if I ask questions (and lord knows those types are out there).
 
As to #1: When I was shopping for my CZ 75 Compact, I asked a well-stocked dealer about their price, how many came through, etc. He said "Well, you know exactly what you want. Most guys come in here just looking in the cases wondering out loud what they should get. They'll spend between $500 and $1000 before they walk out and it seems like they gave the purchase very little thought beforehand." I wondered if these were first-time buyers with noone to offer any guidance. Or first-timers who thought getting a gun would be "cool."
 
LeonCarr School of Gun Buying rule #1: Do not give money to a$$holes. It is your money, it is portable, and your boots are made for walking. It amazes me how many small gun shop owners are trying to make a living, keeping up with inventory and the overhead associated with running a shop, and they act like complete d---heads towards their customers, and so does their staff. And they wonder why people leave their shop, never return, and go to Wal-Mart.

Just my .02,
LeonCarr
 
I think part of #1 is also knowing how to handle guns, besides knowing all you can. Several times since moving to Vegas I've stood there handling a 1911 or revolver, and the salesperson knows nothing about me at all - except that I do know how to handle a gun. I've had them "hand me off" to another salesperson and say something like "he's ok" and mean I wasn't covering everyone in the store with the Kimber I had. :)

There was a time when the local gunshop was like Floyd's Barbershop on the Andy Griffith Show. People would drop in just to say hello and shoot the breeze with other shooters.

There's a place like that here called Master's Shooter Supply. The owner Floyd knows alot of people and seems to have alot of long-time customers, and he sits around and banters with everyone. I usually find people in there who just came in to BS, sitting in a chair. It's neat to walk in and join right in with them. Floyd's prices are ok on most things, and horrible on other things, but I like to go in there and at least get some ammo or primers or something (since I moved here in September I've bought one gun and had him transfer 2 more). It's the kind of place where I know if I look around I'll beat the price, but I'd rather buy there. Just don't be in a hurry if Floyd's in the middle of a story! :p
 
Is it just me or are the Mom & Pop shop dealers as a rule more humble, respectful, and knowledgable? Being in the military, I move frequently and the first thing I do after relocating is search out the local small gun/knife/sporting good/smith shop.

I would gladly pay a little more for a little respect and knowledge, then go to a bigger sporting goods store, and get treated like crap by somebody who doesnt know squat about the products they sell.

The biggest problem I have found with the mom and pop dealers is getting out of the store in under 3 hours. I always hit it off with them and end up telling lies and war storys for hours on end...
 
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