Without a C&R, I don't think that's a bad price. As pointed out above, the FFL has to make a profit even on the gun itself, and he IS providing you a service if you don't have the FFL.
However, keep in mind that your CRFFL only costs $30, so if you could save $30 with it on this one rifle, the license has paid for itself. From then on, it saves you money on each Cruffler gun you buy, and you can also buy from out of state (C&R only) without paying 01 FFLs "transfer fees."
In addition, if your state, like IL, has a waiting period, C&R guns will be exempt for you if you have your CRFFL. Aside from pricing, it's pretty cool to come home and find your new rifle on the back porch. And if you live in a place like Illinois, it's REALLY cool to wrap up a gun and take it home the day you decide to buy it.