No, sir, I do not think you're correct (but you may be). Yes, they have to pay a fee, but yes, they still do it all the time, constantly - almost every gun auction going has the "fake reserve" price, where the buyer (under a different account) bids on it, to establish a de facto reserve. The buyer didn't want to get less than $2k, but put $1,999 to make it sound better. The reason they do this is so that they can CALL IT a "no reserve" auction, however fraudulent that may be to call it that. I think the sellers have decided that the frenzy / excitement which is worked up among the gullible from calling it technically a "no reserve" auction is likely to lead to them getting insane prices occasionally, and so that it's well worth the cost in the "sell fee", which they just chalk up to a "re-listing fee". You just cannot tell me that 50 auctions in a row for the exact same NIB gun "X", like you see all the time, ALL of which have the exact same first bid of say, $799.99, AND which also happens to be the exact same as the buy it now price on all of them, are legitimate bids and not this extremely common practice of fake bids by sellers, for them to be able to "have their cake and eat it too" - they like to be able to HAVE an actual reserve price, and yet CALL IT a "no reserve" - apparently worth the sale fee. Either that, or there's an even HIGHER fee charged by the site to actually make it a reserve auction. Or both, in some combination.