Not to call anyone out here, but like I said earlier, when a rifle and shooter have done it several times in a row, that's when I start to sit up and take notice. I've seen a whole lot of rifles that people claim are MOA, but you rarely see more than one group on a target. There's not a rifle in my safe that doesn't shoot a sub-MOA 3 shot group every now and then. However, in my experience, there are very few hunting rifles that will do it consistently. I've seen proportionally a lot more pictures of guns that shoot "sub-MOA" than I've ever owned, and I've gone through a lot of hunting rifles with a lot of different loads. I've started taking it all with a big grain of salt unless I see strings of shots as examples. Reading on here, you'd think everybody has a rack full of rifles that shoot sub-MOA with factory ammo, but the only ones I ever see actually doing this at the range are the benchrest crowd. I don't remember the last time I saw somebody shoot sub-MOA groups at the range with a sporting rifle. When I shoot some, it seems like half the range is over there going gaga about my rifle by the time its over. Something about that just doesn't add up.
For me, seeing is believing. Like I said earlier, 5 groups of 5 shots, with a mean and median that is 1.00" or better. Statistically and realistically, there's a big difference between 3 and 5 shots. There's also the repeatability that eliminates the "fluke" group that so many people use to brag about the accuracy of their rifle. I've got one hunting rifle that can do that, and two others that are very very close. It's a hard standard, but an honest one, that I feel really separates a truly accurate rifle from a good or run of the mill rifle. Is it necessary for hunting? Absolutely not. Does it make a statement about the accuracy of a rifle? You betcha.
1909 Peruvian Mauser in 7x57 AI. Five 5-shot groups, 5 different loads, 0.97" average group size, 1.00" Median group size. That's with crimped hunting bullets seated at the groove so they will feed and function with 100% reliability in the hunting environment the rifle was designed for. That's a MOA rifle, right on the money. Keep in mind that immediately before I shot this target, I fired 3, 3-shot groups on another target. They averaged 0.66". That's the difference between a 3 and 5 shot group.
EDIT: These groups were fired off a front rest that consisted of a 4x4 topped with a shot bag full of sand. I don't own anything more sophisticated for a rest, and I most likely never will. That takes all the fun out of it.