Eleven Mike
Member
I have just taken over the management of a gun store in a large metro area. Let's just say the previous management left a lot to be desired, and I've got to get the business back in shape.
I'm trying to attract the male market, which I think has been under-exploited with all the attention on female shooters lately. I'm looking for any suggestions to make my store more appealing and welcoming to guys.
I'm considering a name change, as the shop is currently called "She Shoots, She Scores!" Beyond that, we may need to scale back on the promotion of "Marksmanship Teas" and "Target Scrapbooking." Of course, we won't completely abandon those, as we value our female customers very highly. Also, we will be reducing our inventory of AR-15s and 9mm's, so we can also stock more masculine firearms. I'd appreciate any input on guns that would appeal to men shooters.
One of my ideas is to have a Superbowl Party at the store, with laser-equipped pistols we can use to dry-fire at the opposing team-members. Of course, I'll need to have my counter-guys brush up on their football knowledge, as they are more interested in show-tunes and such. I'll also be having some open-carry barbecues, so long as I can do so legally on the front sidewalk. Of course, my employees would rather go with fondu.
Suggestions welcome, just please remember this is a family forum. Thanks!
I'm trying to attract the male market, which I think has been under-exploited with all the attention on female shooters lately. I'm looking for any suggestions to make my store more appealing and welcoming to guys.
I'm considering a name change, as the shop is currently called "She Shoots, She Scores!" Beyond that, we may need to scale back on the promotion of "Marksmanship Teas" and "Target Scrapbooking." Of course, we won't completely abandon those, as we value our female customers very highly. Also, we will be reducing our inventory of AR-15s and 9mm's, so we can also stock more masculine firearms. I'd appreciate any input on guns that would appeal to men shooters.
One of my ideas is to have a Superbowl Party at the store, with laser-equipped pistols we can use to dry-fire at the opposing team-members. Of course, I'll need to have my counter-guys brush up on their football knowledge, as they are more interested in show-tunes and such. I'll also be having some open-carry barbecues, so long as I can do so legally on the front sidewalk. Of course, my employees would rather go with fondu.
Suggestions welcome, just please remember this is a family forum. Thanks!