So they pick a gunny with a funny-sounding vaguely backwoods accent and less-than-stellar speaking abilities (no offense meant to the woman, she appears to be a fine person and shot), they insist on calling the rifle "The Black Rifle" and insist that is a common name for the weapon (it hasn't been regularly called that in a synonymous fashion since the Vietnam War), and they pick buzzwords like "assault weapon" (oh-so-easy to confuse with "assault rifle", which it is not).
Typical media twist.
Boils my blood, it does.