.455_Hunter
Member
Retailers/distributors are responding to market demand. They place their orders through their channels and the ammo production companies base their production quotas off those orders which reflect the consumer demand. The demand for .38 Special just is not there.
I like .38 Special, but I am a Boomer, older that is. It is a fact of life that we get older and as we get older we do more talking (reminiscing) and less doing. The younger folks who are doing the "doing" do not want or care for .38 Special so we can call it dead, not dead or living in a state of denial in limbo but there is seemingly little consumer demand for "Specials" by those who are doing the consuming and that a few of us older fellers still want the "Specials" is apparently insufficient demand to trigger production.
3C
The above would be correct if 9mm and the other autoloading rounds were still flying off the shelf (like during the pandemic and summer of love), but now they are not- minimal demand and minimal sales. Whatever .38 or .357 that comes in usually moves pretty fast, actually bringing in revenue. This past weekend in the overstuffed Cabela's pistol ammo aisle, 50% of the product was 9mm, 10% various rimfire, 10% .40, 10% .45, 10% .380 and 10% "Other"- including .45 Colt, .44 Mag, .32 Long, etc.
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