Oleg knows how to do the variants--
e.g., to accomodate what elevenmike says.
Regardless of the target audience, I think there is a need for different layouts--e.g., the traditional vertical poster and the billboard type.
And, a variant on the billboard type would be a header layout for use on websites. Done subtly and with large prints, that header/footer could find its way onto innumerable RTKBA sites.
Could this variant be an income generator for you, Oleg? I really think you are close to creating that iconic RTKBA image for a whole generation--one with real staying power.