I don't know, somewhere i recall Noah saying he was buying them for .03/per and had ordered 10m. So that's an outlay of $300,000. Old adage says never use your own money in business venture. So he collects over $750,000 (with shipping) in pre-orders. Then who knows what happens, he sells the primers in Canada thinking he has time to reorder before he can get them into the States, and then gets caught short from the supplier? And that's the least shady scenario I can think of. Even if he gives a refund on every pre-order, he still makes out like a bandit. I remember years and years ago there was a scam like that with one of those "As seen on TV" products, the "send $19.99 to Po Box whatever, allow 6-8weeks for delivery" ads that used to be on late night back when there were only 3 channels. Anyway, it was the 80's, crazy high interest rates at the time. They collected all the sales, parked it in an interest bearing account, and started stalling. They refunded anyone that requested it after about a year, and kept the interest. There never was a product manufactured, apart from what was shown in the ad.
Wow, yup, totally off topic , I'll stop now