The shooting community as a whole (including the NRA) is usually either too busy preaching to the choir or fighting with their enemies to pay attention to the people who really matter: the fence sitters. What reasonable person (pro or anti- gun, liberal or conservative) would look at said signs and not think the purveyors were not a bunch of backwoods, illiterate, in-bred, redneck, hick, Bubbas? That is how we lose the unconverted - by living up to the stereotypes of the anti-gun crowd. In spite of facts that show the opposite like gun owners being better educated, more enlightened, etc.. If you really want to make a difference, be well spoken, eloquent and calm. Talk to friends, coworkers and acquaintances who are neither pro or anti, educate them about guns (with facts, not rhetoric). Offer to take them shooting. Tell them how theraputic shooting is: when you shoot, you have to concentrate on what you are doing. So it is very easy to leave the rest of the world behind for the amount of time you are on the range. Sort of "shooting therapy". Take them to a real range, not out in the woods. A place that is professional, personable and friendly. Don't take them to "Bubba's Gun Emporium" unless you want to make them think all gun owners are Bubbas. If every one of us would just show one person the road to enlightenment, we wouldn't be constantly battling the oppostion.