A NIB Mini-14 for $200 from a small town Wal-Mart, years ago. Normal price would of probably been in the high fours. A rich woman bought it for her 12 yr old son's birthday because it was the most expensive ".22" they had. I'm sure the kid was thrilled. When he and his mom went back to buy ammo, she took one look at the not-so-little ".22" shells and had second thoughts. The store manager must of wanted it to go away ASAP and priced it accordingly.
In ‘07 a Marlin 1894 in .44 Mag from a Gander Mountain priced $200. Used but perfect, bluing was perfect, wood was perfect. Not a scratch or blemish anywhere. New, I think GM sells them for $550+. I’m not sure; they’re so high I quit looking a long time ago. Best of all it was a c.1978 pre-safety, and I despise lawyer-locks. Had a 10% off coupon, some Gander-Cash from a 1%-back GM VISA card, plus another 5% for using the same VISA card to buy the Marlin. OTD price was under $150. I’m still thrilled cuz I’d been wanting a .44 Mag lever for years (decades), but had never found the right deal or gun, till then.
Asked the clerk what was up on the low price. He said some guy had brought it in on trade. They use a fixed mark-up percentage, and when they get’em low they sell’em low. It had been on the rack for less than 24 hrs.