There are some silly names out there, but that's how marketers get attention. There's really only two ways to go. The more professional / governmental clientele need the utilitarian/model number route, like the model 19 (I'll let you decide which), 92FS, 4006TSW, P229, P30SK, 70, 700CDL, M&P9c, 6920, and others that remind me of a Harris bipod model number. Public commentary will never complain that a governmental agency's LEO's/soldiers/etc are using some nondescript firearm (or ammo). Journalists will never make a deal out of such a model, if they report the correct model, that is. As we have seen in the past some journalists even just used "police grade" as a firearm description without elaborating.
Niche products that don't have a government agency marketing for them sell better to private consumers if they have a "paint color name" - something that transcends the model number, like the Wingmaster, Judge, Redhawk Alaskan, the Infidel, the Saint, the Raging Bull, the Black Talon, the Golden Saber, etc. Anything that inspires the buyer to dream about who they could be if they only had this product. Names like these inspire tall tales and lore along the lines of an artifact found in a role-playing video game.
While private consumers will absolutely buy firearms and ammo because a governmental agency uses it, governmental agencies get in trouble when an incident is reported with "paint color names" because a level of misinterpretation has been introduced and will be exploited by journalists. An incident that involves a G22 and Ranger SXT or PDX1 leaves no room to sensationalize anything about the firearm or ammo. Any incident involving a Raging Bull with Black Talon ammo does.
