Why wouldn't in a time where out RKBA is possibly in danger, and with people loosing there jobs would you put out a $2000.00 platform that really gives nothing new.
Because when DHS comes for our Mini-14s, Ruger will be there to sell them the rifles they can use to shoot us. The new rifles sell for a lot more than the Minis, so it's an easy business decision to make, really, when you have to pick a side.
When one Fed LE agency or another goes in to gun down a pro-life group holding a candlelight vigil in the local park, round up people with bumper stickers that complain about taxes, and shoot anyone seen with a Gadsden t-shirt, Ruger will be there to sell them the rifles to do it with.
Oh wait, DHS rescinded that report... A couple times I think...
See, like Texasrifleman, I thought this would be a good thing, politically. But whoever made the video obviously is turned on sexually by the thought of arming what during the Clinton years we called "jack-booted government thugs."
While some have been offended by Ruger's slogan, "Arms Makers for Responsible Citizens", I think it's FAR better than, "We welcome any opportunity to profit from our new overlords!"