I'll give you an example: A girlfriend was describing how her mom wastes money on purses, shoes and jewelry. Evidently she has dozens of Coach and other purses stored away in her closet that rarely see daylight. These retail for $400 or more, some $800 each! I mentioned that was the price of a good rifle and she pointed out that I think of everything in terms of "how many guns could I buy with that..." When I look at the junk that people buy for exorbinant "sucker" retail prices, I just shake my head.... (think overpriced decorations, candles, shoes, purses, ornaments, knick-knacks, chrome car decorations, etc. much of which just ends up in a landfil in a few years). Do any of you equate value in terms of guns, not dollars?