Man, these are *hunting* rifles, not gunsafe queen rifles - they are not supposed to have high gloss finish or stocks - they're for using, not looking at. They're made to SHOOT, and for actual performance. You don't WANT high gloss for something you're gonna take into the field and get scratched up. This is a NASCAR racing gun, not a museum Bentley.
You're not paying for the gloss (or lack of it). You're paying for 5R button rifling, match grade barrel, incredible QC, CNC machined receiver, massive heavy 3-lug bolt with T-slot extractor, 60 degr bolt throw, lockable bolt with auto-off lock when safety is released, impressive bedding block, 3 points of interlock between bedding block and receiver lugs, externally-adjustable trigger (very nice one too), incredibly-innovative lightweight performance stock (kevlar/walnut layers), very nice checkering, super-solid integral weaver base, accuracy *certification*, not just a guarantee, jeweled bolt, switch bolt, outstanding recoil pad, on and on.
I submit that any other rifle that may have 3/4ths or more of these features will run you about twice as much, and no one even has all of these features. You're looking at it the wrong way. Compare it to a Sako 85 including the prices. I guess the proof is in the pudding, so as people's accuracy proof starts getting around, their reputation will be raised, such as Tikka's has been over the last 8-10 years.
http://www.tcarms.com/firearms/icon.php
http://www.sako.fi/sako85models.php?classic
In fact, if anything is overpriced, it's those danged Encores. Great guns, but very inflated prices if you ask me. And yes, they make the best MLs - EXCEPT for Savage (since you're now a Savage fan
).
But they made a huge mistake with the .30 T/C cartridge - they should have seen all along that that would flop like so many pancakes onto your plate. If they pursue a lot of marketing, they need to emphasize the rifle, and de-emphasize their whiz-bang new .30 round (is that the 408th or 409th new .30 cal round in the last 10 years?).