I think marketing is the true shortcoming of the 6.8. If you could go into Wal-Mart or any other major sporting store and pick up a box of ammo for 12.50 or less per 20 then the 6.8 may catch on. But with only 3 mainstream ammo manufacturers and 2 of them being high end companies the 6.8 is just too expensive compared to other options for civies in the AR platform such as the 7.62x39 and the origimal chambering in 5.56. If you are going to have to look high and low for ammo and then pay a mint you might as well get yourself a 6.5 Grendel,458 SOCOM, or 50 Beowulf.
I am actually kind of bitter that none of the cartridges designed for the AR have taken off into mainstream distribution. I would love to get a different caliber upper for my ARs but due to marketing it is somwhat pricey to take full advantage of the ARs modularity.
What is even stranger is the propietary calibers of the AR10 design are quite popular perhaps due to the fact they were not designed around the parameters of the AR10 but have been rather popular calibers before the AR10 rose to common usage. Calibers such as the 243 Win, 7mm-08, and 338 Federal have only became more popular with the modular capability of the AR10 platform.
Now if the military were to adapt any of the available caliber options other than the 5.56 in the AR15 platform for general mass issue then whatever caliber selected would rise to popularity. But only if it is a fully adopted and not just for special ops use. I just wish they had went with the 6.8 so I would buy myself a nice upper.
I am actually kind of bitter that none of the cartridges designed for the AR have taken off into mainstream distribution. I would love to get a different caliber upper for my ARs but due to marketing it is somwhat pricey to take full advantage of the ARs modularity.
What is even stranger is the propietary calibers of the AR10 design are quite popular perhaps due to the fact they were not designed around the parameters of the AR10 but have been rather popular calibers before the AR10 rose to common usage. Calibers such as the 243 Win, 7mm-08, and 338 Federal have only became more popular with the modular capability of the AR10 platform.
Now if the military were to adapt any of the available caliber options other than the 5.56 in the AR15 platform for general mass issue then whatever caliber selected would rise to popularity. But only if it is a fully adopted and not just for special ops use. I just wish they had went with the 6.8 so I would buy myself a nice upper.