Sounds more like a problem with the website. If they were updating that part of the website, somebody could have messed up some code or a link was bad.
The Lacey, Washington Wally World sits off a main throughfare and to get to the parking lot, you have to drive by a Big 5 Sporting Goods store. I usually go in to Big 5 once a month to see what the current stock of the Mosins or other milsurp rifles look like.
After a few trips into the Big 5 and also over to Wally World Sporting Goods, I finally realized that the Big 5 carried about 4 times as many rifles and shotguns as W-W does. The back counter at this Big 5 is about 20 feet long and the racks are all along the counter and long guns are 4 deep in the racks.
At Wally World, there are two rotating display cases that could (if they were full) hold about 10-12 long guns each. Of all the times I hve gone into teh local Wally World, I have never seen more than 6 to 8 rifles and shotguns in total!
Big 5 prices are about 5% higher for comparable guns by brand and model but when you have a large selection to see and handle, I could see no reason to buy long guns at Wal-Mart at all. Ammo is cheaper there but the Big 5 has a much bigger selection of rifle calibers by both brand, bullet types, and weights.
And when you buy a rifle at the local Big 5, they alsol carry it to the cashier for you (there are no separate registers at the Big 5 gun counter) but nobody makes a big deal of it, no assistant manager has to fill out forms and triple-check inventory books and no announcement is made over the store PA system. Once you pay for it, the clerk at the register hands you the receipt, the box, and you just pick it up and leave. When you think about it, it's sorta like a gun store....