B) the bullshido style marketing hype.
This marketing style was made popular by marketing guru Jay Abraham. Simply, it works and works well. Is it kinda annoying, especially to someone who knows something about the subject already? Yes.
Target Focus Training (TFT) lets you quickly stop any attacker dead in his tracks by inflicting crippling pain from injury to easily damaged body parts using simple, intuitive movements you can instantaneously do… even if you’re non-athletic, small or out-of-shape. (empahsis added)
Well, I read about a 17yo Indian girl who took on 2 AK wielding home-invaders...and triumphed, after they beat her dad to a pulp. She didn't have any training.
Here in OR a few years back, a past middle-aged, obese nurse was attacked by a man hired to kill her by her ex. As he beat her about the head and torso with a hammer....she strangled him to death. What training did she have? Was she stronger,faster, better than this guy? The 17 yo Indian girl, was she bigger, stronger than the 2 assault rifle armed invaders?
Bottom line is an injury (something is broken and doesn't work any more) stops "any" attacker...even heavyweight pro MMA fighters. Ever see a fight stopped for a finger in the eye? Now, getting the injury is the rub, that is on you. You don't have to be bigger, faster or stronger (unless you choose to go toe to toe and "fight" them.) You do have to use your body weight on a vulnerable part of their anatomy and drive through to break something.
If you are an entreprenuer, you know how hard it is to sell. If you are someone's employee, you may not understand. I have dabbled in my own business ventures, you basically have to choose between using effective marketing for your product and actually selling, or using non-"hype-y" marketing and starving.
Besides; why does the self defense industry seem to get trashed for this, but everything else gets pass? If you are buying car wax: "The absolute best car wax on the planet!! Guaranteed to make your car look shiny new in only 2 applications or your money back" Do you roll your eyes, put it back on the shelf and decide you want a less hype-y bottle?(I get the scale is bigger, training to save your life vs. car wax...but still who is gonna buy the "I've got a good system to probably help you stay alive", even if it is absolutely the best thing out there?
Coupled with apparently not knowing how to even throw a proper knee
Well, his credentials are on his site, I could ask what yours are since in order to place any credence in your critique (he doesn't know how to throw a knee) we have to assume lots of competence/experience on your part not in evidence (or make our own judgment based on our experience and the photo, unless we have none).
I am going to assume you know a lot, because to make it about one background vs another is a red herring that will not further the discussion.
So: what exactly makes that an "improper" knee? Why is it improper and what would proper look like?
As an aside, it is extremely difficult to judge anything off of still photos...heck MMA fighters don't always look so hot, mid-strike when you pause the video.
I really would like an objective discussion of the knee though, I'm not being smart a@#, I'm here to discuss strategies and tactics, I take it seriously.
Last thing, if it was over-hyped BS, they probably wouldn't have lasted long...they have an unconditional 365 day $ back guarantee and will refund the live training fee after you've taken the course as well for any reason. Though it is possible they just sell to schmucks like me who don't know any better and would be happy with "Ninja training" also...I'll give you that...