Oleg Volk said:
- They must be aware of the opportunity to own guns.
- They must perceive gun ownership as a benefit to themselves
- They must have an opportunity to try shooting
- They must view owning guns as more beneficial than borrowing or renting them
- They must understand the threats to their continued gun ownership
- They must have a way to counter those threats by personal action
Point #4 is the one I work on maybe more than any other -- with the refinement that I don't think "more beneficial than borrowing or renting" is the real issue. "More beneficial than not owning" is the issue. "Less risky than not owning" is another big issue. If you can show them that owning a gun has a very low risk and a high benefit, they'll own a gun. If you can't, they won't.
Personally, I'm all about safety, and getting newcomers to understand their own responsibility if they decide to own a gun. When I preach the safety message, I preach it for several reasons. One reason, of course, is simply because I want the people who hear about gun ownership from me to be unharmed by anything I've told them. I take my responsibility as an instructor very very very seriously, a moral imperative not to do them any harm. But another reason for preaching safety as much as I do is because I want to imprint upon them that other gun owners care about safety. I don't want people walking away from a class I've helped with, or from an article I've written, thinking that gun ownership is okay for them, but too dangerous for others. I want them walking away with the impression that we're all like this, that safety is important to all of us.
It's easy for an experienced gun owner to forget how much gun-fear is out there, or to recognize how legitimate a lot of that fear is. Guns are dangerous! They can be used, purposely or accidentally, to kill innocent human beings! So it is perfectly legitimate to wonder how you can safely store a firearm in a home with children, or how you can keep firearms away from your really clueless relatives when they come to visit, or to wonder if it's possible to carry a gun without becoming callous and indifferent to human life. Those are very reasonable concerns, and deserve a better answer than, "The Constitution says --!" or "Well, it's my right." Of course it's your right! But that does not address the reasonable concerns non-gun folks actually have, or answer the legitimate questions they ask.
Answering those kind of questions, and making those answers accessible to as many people as possible -- that's my goal.
pax