Glad to see the ongoing interest in Herter's. I too remember seeing something about Herters coming back to life, and found this link:
http://www.herters.com/
Anyone know anything about Ruhr-American, from Glenwood, MN? They put out a catalog that, if I remember correctly, was identical to the Herter's catalog. Wouldn't surprise me if Ruhr and Herter's were one and the same!
Herter's cheap prices and beefy manufacturing practices hooked me while in high school. I started out using a Lee hand loader for my surplus Mauser, then graduated to Herter's products. I still have my Herter's Model U-3 Super Press, powder measure, one or two calibers of dies and my favorite, the Powermag six shooter in .44mag.
That "will kill any animal on the face of the Earth" slogan sticks in my mind re the Powermag pistols. Of course, my trusty ice pick would do the same if someone would hold the critter down while I poke holes in 'em!
The Powermag was made by JP Sauer (now Sig Sauer), and like models were also marketed by Hawes and Sauer, but with nicer grips. The cheap plastic grips are all that have given out on mine, which I replaced with micarta, plus a stronger spring to keep the cylinder pin from working it's way out due to recoil. I think I paid $59 for it new, but the oddball .401 went for about $20 bucks less!
http://i192.photobucket.com/albums/z149/AtomicPinUp/401HertersPowermag-1.jpg