$29.99/50 for Federal fmj 9mm have been been on their shelves for weeks, I just saw those same boxes Tuesday when I sent in to start the wait on a Ruger target 19/22 I ordered. No .22 ammo on the shelf under $70 for a brick of 500, either.
Iāve been in a few SW stores over the years. In Fresno, Ca the prices were better than Turners Outdoorsman, a Ca chain of gun-fishing shops.. Carson City, Nv was the same.
Flagstaff,Az was ok, but the SW in Corona, Ca is several bucks a box higher ammo-wise than the Turners in Corona, Ca.. Gun powder is 3/5 bucks higher a pound and primers are $1-2 bucks higher per 100, too. Temecula-Murrietta, Ca and Victorville, Ca is the same, with the local Turners beating local SW pricing.
Now SW does have a price match that is good. I asked and they dropped $35 bucks off their price for a Burris 4.5x16 scope because Wal Mart .com sold them for that much less.
(CAL Ranch ammo prices have been better than both stores. Just no CAL Ranch are located anywhere near me
)
As usual, your local store may be lower. But the three SW stores closest to me are not.
Stay safe.