Why?
Buzzwords.
Find a word that when sensationalized, and used in context to promote an agenda, folks will be hypnotized into believing.
"Rock&Roll is devil music" Preachers were breaking records, in churches, and Black & White TV showed "clean cut and moral folks" breaking records and telling parents Rock & Roll was evil and devil music.
Elvis Presley was not shown below the waist on TV because *gasp* he was "gyrating hips in a vulgar manner".
Satanic was used in reference to Music in regard to the Sharon Tate Murders by Charlie Manson and bunch. Beatles and others "if you play these records backwards, there is a satanic message".
Tactical, Extreme, Ultimate, - buzzwords that Gun Control uses, as does Pro Gun Folks .
One might be wise as to how they use these words as to not give those against us, ideas.
Now what is the difference in a .223, or .308 fired from a Black Rifle vs a Mini 14 or Wood and Blue Bolt action? The "buzzword" and that is it.
It not what you say, but how you say it.
Propaganda is continued exposure of ideology until accepted as true.