Ok, I watched the vid, but I think penetration would be significantly deeper if the body armor was actually being worn on a piece of meat, rather than resting against a pliable backing.
IMO, the backing that the IIA armor is up against is absorbing a lot of energy / inertia. As the arrow makes contact with the armor, the armor starts to cave in before the broad head starts penetrating, slowing the shaft down, thus drastically reducing penetration. I would bet that if it was strapped against, rather than resting against something, and with denser mass to it, like flesh, the results would be quite different.
I also noticed while watching the slow motion replay, that it's evident that a lot of energy is being lost because the armor is merely resting up against something, thus a bouncing effect is being produced. So I maintain my position, that penetration would likely be deeper if the vest wasn't able to sink in, as well as bounce & retract during impact. In other words, if strapped onto something with denser mass, like that of flesh.
But all said and done, and considering the circumstances, I'd still rather be wearing that vest, than not. It's still gonna hurt like heck, but I'd rather have some broken ribs and a shallow flesh wound, than a broad head ripping through my body. I'd rather be shot in the chest with high powered rifle, at least death would come much quicker, and probably with a lot less pain and agony, IMO.
GS