Exactly, use the broad brush approach, using terms that sound reasonable, and it makes the uninformed believe they're being noble. The name itself, "against illegal guns" shows that quite well, who isn't against illegal guns? Even the NRA is against prohibited people having access to firearms. They use the term "reasonable gun regulations" but their true intent is to pass laws regulating the sale of firearms, and what type can be made. Using the criteria the anti-gun lobby uses for an "assault weapon" most any semi-auto pistol on the market today qualifies.