Thanks for all of the replies.
erict, I saw the post from the owner of Hero-Gear, and talked to him briefly today. I also sent him an email inviting him to take advantage of the free trial offer that I have for my site. I think he'll give my site a try.
I don't think that anyone here needs to be introduced to Coal Creek Armory, our member Green Furniture, or to the (in)famous THR/TFL member Tamara, who works at CCA.
Coal Creek Armory gets a very respectible number of page views on my site. Folks are definitely interested in that store, or at least interested in a gun store in Knoxville.
What I do not for the life of me understand is why other stores in TN don't get that same kind of interest. Coal Creek dominates the other TN stores on my site when it comes to visitor interest.
There are stores in other states that get paltry numbers of page views. Stores in Idaho, for example, do very poorly, with the exeption of Impact Guns in Boise.
Stores in AZ, NY, CA, TX and a few other states get fantastic numbers of page views per month.
But not all of those page view translate into sales.
I've tried to figure out the rhyme or reason, but I can't come up with any. I have Larry, the owner of Pontotoc American Arms, 15 miles west of Tupelo, MS. He runs a very, very small shop. But he's had enough success with my site that he's delighted, and never questions paying to renew.
OTOH, I've had very large shops in very large metro areas say that they didn't think their advertising on my site was doing them any good. Perhaps the owners/decision-makers are too far from the sales floor.
I have one shop in a large metro area of a very populous state whose page has received nearly 4,000 views per month. Yet the owner isn't sure if his $8.33 a month is worth it.
I have another shop in the middle of southeastern Nowhere Nebraska who gets more than enough inquiries and sales from my site that he never even questions renewing. It's almost automatic.
When I did my initial post, I didn't want to mention my website, as I feel that I've been abusing Oleg's hospitality in the past by doing so.
But, for the life of me, I cannot figure out why some shops get so much attention, and others don't, regardless of where they're situated.
At any rate, thanks again for the replies. I'm thinking that I need to get more TN shops near the "Oleg Triangle."