I had a conversation with a local gunshop about this sort of thing. I boldly told the guy that I can buy anything he sells in his store for 30-40% less online, avoid taxes (which are often more than the shipping cost)..and these days customer service online is fantastic. These companies have good policies. He agreed, and said he will move onto the web over time. The Web is going to kill at least 1/2 if not more of gunstores. The only thing holding this back is the fact that a HUGE chunk of the gun buying population is over 50 years old, and either doesn't know how to use the web, or they don't trust it. This is going to change... The firearm world is going to shift to the web like a lot of other industries. Who can afford to pay the sky-high rent for a storefront on a busy road and compete with some guy with a cheap piece of land and a warehouse in the middle of nowhere with no overhead? Most gun dealers aren't making more than $25 on a firearm sale. By the time they get it shipped to them, go through the hastle - it isn't lucrative. Guns get customers in the store, then the customers buy accessories where the real money is. Some people refuse to buy online, they like face-to-face and like the customer service, talking with someone, and handling an item. Well, that's true, but the next generation doesn't care about those things. This generation coming up has no problem just ordering anything sight unseen online.