527, I thought so, too. If the 5.7 is an overpriced .22 magnum, then the .357 is an overpriced .380. The picture is funny, though, even if it is inaccurate.
The reason the 5.7 is suitable for HD is the same reason that a 5.56 is suitable for HD or the army. It's firing a light, fast projectile, which means it is very easy for the manufacturer to control how it dumps its energy, and because of the light bullet, it has lower recoil. If you look at the link I'm posting below (which I refer to a lot), the 5.56 actually overpenetrates less after going through drywall than your standard HD pistol round (i.e. 9mm or .45 JHP), I think the same would apply to a 5.7.
http://ammo.ar15.com/project/Self_Defense_Ammo_FAQ/index.htm
The reason the 5.7 is suitable for HD is the same reason that a 5.56 is suitable for HD or the army. It's firing a light, fast projectile, which means it is very easy for the manufacturer to control how it dumps its energy, and because of the light bullet, it has lower recoil. If you look at the link I'm posting below (which I refer to a lot), the 5.56 actually overpenetrates less after going through drywall than your standard HD pistol round (i.e. 9mm or .45 JHP), I think the same would apply to a 5.7.
http://ammo.ar15.com/project/Self_Defense_Ammo_FAQ/index.htm