Thanks for the post! I'm looking for two old ads, and I'd appreciate all the help that anyone is willing to offer.
First, the Italian company Garcia made and/or imported lots of stuff in the late 1960s and early 1970s. They seem to have had at least a one page ad. in the American Rifleman every month. Well, they had a "survival knife" with a leather sheath that was sort of supposed to compete with the Gerber knives. I gave mine to a friend and would like to give him a copy of the ad. too.
Second, there was a much older ad. from the 1930s (I think) for .22 caliber ammunition by Peters Cartridge Co. There are a couple of people in the picture and there may be some sort of indication that the peoplel in the photo were involved in developing some sort of new lube or alloy for this new .22. Unfortunately, that's about all that I can offer in the way of a description of the ad. I'm looking for it because I knew the guy in the photo who worked at Peters and developed the round. His son had a copy of the photo but lost it and always wanted another one. I promised him that I look for it and although he passed away several years ago, a promise is a promise and I'm still looking.
Please forgive me for one last note. The ad. for Hunter's Lodge brings back lots of memories. We visited the store almost every year. I'd attend the NRA convention in D.C. with the guy that I mentioned with regard to the Peters ad, and then he'd take me across the river to Arlington and Alexandria to visit the places over there, Hunter's, Interarms, Beretta, etc. Never really bought too much, but I always wanted one of the "big" guns. So one year I finally ordered one of the "big" ones from Hunter's Lodge through the mail! It wasn't the BSA model, but rather an L-39 'cause I thought the skis were "neat." Paid less than the price in the ad., if I remember correctly, but that was a lot of money for an 8 year old. Got it to give to my father for Father's Day! Wish I knew what happened to it. The very distant reincarnation of Hunter's Lodge still exists today in Ethridge, Tennessee, but its no comparison to what it was. The one thing I saw when we visited the shops in Virginia that I always wanted but they wouldn't let me buy was a Nebelwerfer rocket launcher. Just thought it was "neat" too. No ammunition of course, but still "neat"! These ads., regardless of the date, serve as outstanding examples of what we've already lost. Thanks again.
