Intermedia pulls shows from Outdoor Channel
Actually, Intermedia informed Outdoor Channel that it would not be renewing its contracts with the channel, and would be taking its 10 shows to the Sportsman's Channel.
After Outdoor Channel was informed that Intermedia was not renewing the contracts, the channel decided to put put out a release saying it was dumping the shows.
The Outdoor Channel has been severely battered in the industry over the last two days over this, and openly laughed at. The idea that the channel would dump 10 shows, five of which are in the top 10 rated shows on the network, defies belief.
This is how Jim Shepherd at the Shooting Wire put it:
The quiet, and normally civilized outdoor television business got particularly nasty yesterday as what had been a long-standing partnership between the Outdoor Channel and InterMedia Outdoors ended - with a bang.
Yesterday afternoon, Outdoor Channel officials issued a release announcing "its continued efforts to upgrade programming." In particular, the release ballyhooed the addition of several "best-in-class shows" including "Bill Dance Saltwater," "Fly Fishing the World," "Savage Wild," "Monster Fish," "The Catch" and others.
The somewhat innocuous release then announced several deals to make the OC the official home of shows from Safari Club International, Pheasants Forever, and the Rocky Mountain Elk Foundation.
"As the leader in outdoor TV we have placed enormous emphasis on programming quality. We have made tremendous strides, which we believe are evident in our ratings growth," Roger Werner, President and CEO of Outdoor Channel said in the release.
He continued with the now-requisite explanation that the decision was part of a "quest to acquire the best content in the genre," announcing "we will be dropping some shows, as we only have room for the highest quality shows with the best ratings."
Then the bomb.
According to the release, the Outdoor Channel had decided not to renew ten InterMedia programs.
The shows included:"Guns & Ammo Television," "Guns & Ammo Television Classics," "In-Fisherman Television," "In-Fisherman Critical Concepts," "North American Whitetail Television," "Bowhunter Magazine TV," "Personal Defense TV," "Shallow Water Angler," "In-Fisherman Professional Walleye Trail" and "Petersen's Hunting ADVENTURE Television."
Without making any further comment, Werner fired off what may have been an ill-advised shot designed to "spin" what I have been told was, in fact, an InterMedia Outdoors decision not to renew their programming arrangements with the OC.
In fact, I've learned, the story wasn't even supposed to be announced until next week.
Now, what everyone probably had hoped would be one of those deals handled quietly between the involved parties has escalated into what could become a very public fight.
Early yesterday evening, InterMedia Outdoors released its own statement on the decision, saying that the "parent company of The Sportsman Channel (TSC), today announced that it chose not to renew its programming agreements with The Outdoor Channel (TOC), in order to shift its highly-rated and award-winning television shows to The Sportsman Channel. IMO will also increase its commitment of resources to TSC, integrating new and upgraded programming and content from IMO's vast market-leading properties, which extend across print, television, radio and online mediums."
The important phrase in this is "parent company of The Sportsman Channel". In 2006 InterMedia Outdoors acquired The Sportsman Channel from founder Michael Cooley.
Prior to that acquisition, The Sportsman Channel, although remaining faithful to its promise of nothing but programming for sportsmen, had languished, unable to gain that all-important carriage inside the highly competitive cable television industry.
That inability to achieve penetration meant The Sportsman Channel had found itself busy in a battle for survival rather than going head-to-head with the Outdoor Channel in a content fight.
Now it seems, the battle will be joined. And it looks like it will be for keeps.
"We are going to build The Sportsman Channel into the leading outdoor network, both in distribution and ratings," said InterMedia Outdoors CEO Jeff Paro "and shifting all of our programming to TSC is a major first step in that direction. We have led in every Outdoors category we have entered-magazine, internet, and television production-and now we will lead in networks,"
"No other channel in the Outdoors category has ever had this kind of promotional strength behind it. We will actively and aggressively program TSC with hunting, shooting and fishing content, with a focus on high-quality original programming, production of our own shows, and partnerships with producers. TSC will be a better network for the consumer and a better value for the distributor."
In one shot, InterMedia Outdoors has announced to the television industry that it not only intends to become the major player in outdoor television, it is quite willing to hammer its former partner in a very public manner.
This single business decision pulled a significant chunk of what had formerly been the Outdoor Channel's highest-rated programming along with a chunk of revenue. It may also have awakened some of the Outdoor Channel's observers on Wall Street.
If nothing else, it draws much-needed attention –and instantly increased credibility - to The Sportsman Channel.
The back story on the whole deal may one day be that, without the issuance of what may become a very ill-advised press release, the whole deal might have been done quietly and with some civility.
Instead, it looks like it will be a very nasty battle, probably with a winner-take-all outcome.
As always, we'll keep you posted.