Is ruger over extending themselves

There was a "product placement" reference to Ruger's 1911 in a recent "Legends" TV show (Season 1, episode 7). They showed the gun and used the Ruger name. Actually looked like a Ruger 1911.

Hope it helps increase orders.

horsemen61 said:

Title says it all I mean they keep rolling out new models /variations do you think it's to much meaning QC will suffer

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If a company has a capable design and manufacturing systems, product quality should not be impacted by the number of models and variations. If a company produces questionable designs using a questionable manufacturing system then yes, complexity might well make things worse.

mac66 said:

Ruger's plant in NC is already online and has been producing American Rimfire rifles for months.

They do have a kind of unique cell (and super cell) manufacturing technique which allows them to think up new models and get them out much faster from concept to shelf. The are really the last great American gun company left. Most of the other big companies are simply pieces of multinational conglomerates.

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Ruger's cellular manufacturing is by no means "unique." Not even in the gun-making industry. I do however think they have done a better job than their competitors (with the possible exception of Mossberg) in implementing cellular manufacturing. It's going to be fascinating to see how well Remington utilizes their new 843K square foot facility (which is more than all of Ruger's facilities combines) in Huntsville, AL.

They also aren't "the last great American gun company left." Not by a long shot. Mossberg/Maverick is a strong, on-going concern that is American. S&W is an American company that has bested Ruger in some areas. Even Remington (or whatever it's called today) is largely an American company.

Ruger is an awesome company, with some of the best customer service around...all they need to do is start making some more DA revolvers in an assortment of calibers.

Post 28....

Remington Arms is a part of ATK; a group of companies that includes www.blackhawk.com & Federal/Speer CCI ammunition.
I think ATK was owned by a firm called Freedom Group but I think it was sold or sectioned off after Sandy Hook/Newtown 2012.
Smith & Wesson has US factories in MA & Maine. To my knowledge, S&W is a part of a conglomerate headquartered in Europe. The company had a lot of ups & downs in the 1990s/2000s. They were purchased by a AZ based company, Safe-T Lock which is why they still use the idiotic lawyer locks on so many DA revolvers & semi auto pistols. .
The security locks were meant to appease the anti gun hordes who wanted to put safety restrictions on handguns & tie juicy government contracts to gun companies who played ball.
As many long time gun owners & industry insiders know, most states/areas passed legislation or statues-ordinances clearly saying gun manufacturers can't be sued or face criminal changes for the misuse/gun crime.
As noted, OF Mossberg is a US company too. Id heard they had some $$$ problems but were able to get back on track.
Henry Arms is a small but stable US owned/US made firm.
They run TV infomercials all the time. I wouldn't mind owning a Golden Boy. Maybe in .44magnum or the new .45-70 caliber.

Their new models aren't causing their QC problems, their pushing out 2.3 million firearms last year is.

RustyShackelford said:

Remington Arms is a part of ATK; a group of companies that includes www.blackhawk.com & Federal/Speer CCI ammunition.
I think ATK was owned by a firm called Freedom Group but I think it was sold or sectioned off after Sandy Hook/Newtown 2012.
Smith & Wesson has US factories in MA & Maine. To my knowledge, S&W is a part of a conglomerate headquartered in Europe. The company had a lot of ups & downs in the 1990s/2000s. They were purchased by a AZ based company, Safe-T Lock which is why they still use the idiotic lawyer locks on so many DA revolvers & semi auto pistols.
The security locks were meant to appease the anti gun hordes who wanted to put safety restrictions on handguns & tie juicy government contracts to gun companies who played ball.
As many long time gun owners & industry insiders know, most states/areas passed legislation or statues-ordinances clearly saying gun manufacturers can't be sued or face criminal changes for the misuse/gun crime.
As noted, OF Mossberg is a US company too. Id heard they had some $$$ problems but were able to get back on track.
Henry Arms is a small but stable US owned/US made firm.
They run TV infomercials all the time. I wouldn't mind owning a Golden Boy. Maybe in .44magnum or the new .45-70 caliber.

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You DO make this bull manure up as you go, don't you? Please stop posting misinformation just as you recently did with regard to Colt's pending facility in Florida!

Remington's parent company is The Remington Outdoor Company (formerly The Freedom Group) which owns Remington, Marlin, H&R 1871, Bushmaster, DPMS, TAPCO, etc., etc. and in turn is owned by Cerberus Capital Management, a private equity firm.

ATK does not own Remington, nor would it after recently buying Savage Arms. Far, far too much overlap to make sense. ATK also competes against Remington in the ammo market. ATK was never owned by The Freedom Group.

S&W is not "part of a conglomerate headquartered in Europe." It used to be part of the Bangor Punta Corporation years ago. It's publicly traded in the US, and has been for many years.

Finally, just where did you hear that Mossberg "had some $$$ problems"? Mossberg is a family-owned company that has always been quite solvent.

Once again, stop spreading misinformation. Do your homework or simply remain silent on that you do not understand.

HexHead said:

Their new models aren't causing their QC problems, their pushing out 2.3 million firearms last year is.

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Why's that? Because they couldn't take the time to inspect quality into their products?

High volume does not equate to "QC" (actually product quality) problems.

Kynoch said:

Why's that? Because they couldn't take the time to inspect quality into their products?

High volume does not equate to "QC" (actually product quality) problems.

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Yep. Pretty obvious if you've more than doubled your output over a two year period, you're going to have less time to inspect each gun. In 2011, they offered to donate $1 to the NRA for every Ruger sold, with to goal being to hit 1 million guns for 2012. In 2013, they produced ~ 2.3 million guns. When you go from <1 million to >2.3 million, something's got to give.

In my case, my brand new Blackhawk had to go back, right out of the box, for a new pawl. I have no idea how they missed it when they test fired the gun.

How about....

I post what I want and say what I want.
I'll let the mods decide what's what or what is High Road material.

RustyShackelford said:

I post what I want and say what I want.
I'll let the mods decide what's what or what is High Road material.

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You post false information and you do it all too frequently. Rather than recognize you have posted misinformation and begin doing your homework you offer "I'll let the mods decide what's what or what is High Road material." Really?

I'm not sure if you don't know the difference (which would be my guess) or if you intentionally mislead others, but either way it's very bad form.

HexHead said:

Yep. Pretty obvious if you've more than doubled your output over a two year period, you're going to have less time to inspect each gun. In 2011, they offered to donate $1 to the NRA for every Ruger sold, with to goal being to hit 1 million guns for 2012. In 2013, they produced ~ 2.3 million guns. When you go from <1 million to >2.3 million, something's got to give.

In my case, my brand new Blackhawk had to go back, right out of the box, for a new pawl. I have no idea how they missed it when they test fired the gun.

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"Pretty obvious"? Are you serious? Really? You cannot inspect quality into a product. It's absolutely ludicrous to infer you can.

High product quality derives from a high quality design, high quality materials (and/or purchased parts) and a high quality production process that yields high quality products.

Ruger may have more than doubled their output, but what you don't know is how many resources Ruger added in order to realize that achievement? You're naive if you think Ruger realized that goal by simply having their direct labor personnel work double the hours.

I know their stock has tanked in the last few months. They need to do something to increase profits.

I have several Ruger's on my wish list. The LC9s, 10/22 Takedown and maybe an SR22.

Ruger is fine. They've proven to be quite adept at giving the market what they want - which right now is variety. Plus they get to sink their hooks into that occasional Pokemon-type collector which just has to have every variety of a given model that they produce. You know very well a lot of people who are buying those 50th anniversary model 10/22's already had one . . .

I'm actually a little depressed they don't have a 5" competition SR9 out yet.

Their span of models does keep people wanting something though. I already have 5 Rugers of various types but I'm still eyeing more (the SR22 and a Ruger American 7mm-08 to be specific).

Ruger SR45 compact....

I might consider a SR45 Compact .45acp model. I'm surprised Ruger didn't bring that out yet. Maybe that will be in the 2015 SHOT Show, .

I did see a great offer on a NIB stainless steel SR45 .45acp with a Davidson's service warranty(lifetime) for only $400.00.
The pistol was offered by a local FFL holder/small gun shop. He wrote in his GunsAmerica.com description that he was a combat veteran/disabled veteran too.
$400.00 is a good deal for a SR45 .45acp. Helping a small business owned by a disabled veteran is worth it too, .

RustyShackelford said:

I might consider a SR45 Compact .45acp model. I'm surprised Ruger didn't bring that out yet. Maybe that will be in the 2015 SHOT Show

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Their FB page is being pounded with requests for that gun...but seems Ruger is hung up on bringing out a litany of .223 based guns.

I did have problems with my LCP. It had to go back several times. Finally they just replaced the gun and all was well. Are they putting them out fast? Yes, but Ruger takes good care of its customers. I don't mind if something is wrong so much. Stuff happens. But how they take care of you after the sale is important. And I have no complaints about Ruger CS.

JVaughn said:

I know their stock has tanked in the last few months. They need to do something to increase profits.

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Their stock price is dropping because overall profits are dropping due to large drops in revenue from historically high (and crazy) points caused largely by political hysterics.

Unless they hysterics re-start (always a possibility) Ruger can cut prices to gain or retain market share (their AR-556 looks like such a response), but this also has a negative effect on profits margins and potentially profit.

Ruger and others do have to ride the down turn after the panic. Record profits tend to artificially affect the market. The problem is how do you keep generating revenue after the bubble? The answer is to generate interest in new products by bringing new variations to the market. That gets people coming back to look and possibly upgrade, update what they bought in the past.

I have a LC9 that is less than a year old. I will likely replace it with a LC9s (striker fired version) which is what I would have bought in the first place if it had been offered. I would guess that there are a ton of LCP owners who would likely replace theirs if a striker fired version came out. I have no use for .223 bolt action but the new ranch rifle is pretty tempting. Those with a GSR are likely tempted by the new 556 version. The move into the AR market is brilliant. People who like Ruger will likely want and AR at a good price with the name Ruger on it.