Actually, the primary benefit of the .40 Super, as tetchaje1 said, is that it allows the guys with .45s to get into the "10mm game" with a cartridge that can shoot all the .40cal/10mm bullets the 10mm can, and at high velocities too, and they don't need a new gun to do it. Basically, all they need is a drop-in .40Super barrel and heavier springs. (The jury's still out on whether the .40Super set-up would beat apart an ordinary 1911 frame over time, but some maintainance is probably inevitable).
From that perspective it's a reasonable choice because it's economical - giving you 2 guns in 1, with that additional caliber bringing a lot of power to the table. It's no different, really, from all the Glock 20 fans who've acquired extra "drop-in" barrels in .40S&W, .357Sig and 9x25 Dillon.
While the .40Super's fps/fpe numbers are impressive with the lighter range of .40cal/10mm bullets, I'm not all that impressed with what it does with the heavier slugs over the "heavy & fast" 10mm loads from DT or Texas Ammo.
Plus, the non-availability of .40Super ammo makes the 10mm ubiquitous by comparison.