I'm not a volume reloader by any stretch of the definition, but I buy new brass and skip the crimped primer pocket swaging all together. You can get new, un-crimped Lake City brass from Natchez Shooters for $110 per 1000 when they run it on sale. Add shipping and you're looking at 12-13 cents per case. If you get even 4 reloads out of each case the cost for brass comes down to a hair over 3 cents per load.