I reload. Ammo costs seldom concern me. But, I've NEVER lost interest in rimfires. I love 'em, just love 'em. Nothing quite beats a day in the woods chasing squirrel with a rimfire and plinkin' with a .22 is a far better past time than watching some moronic football game on TV. I burn a lot of rimfire ammo. And a .22 rifle will always be a good companion on my woods hikes.
I have a recently traded for Remington M597 magnum I'm really lovin' at the moment, just don't love the cost of the ammo. LOL But, for 100 yard pin point plinkin', it's awesome.
I own the following:
Mossberg M152 semi auto with scope - the rear aperture broke off it years ago or it wouldn't have the scope. I may put another aperture on it some day. This is the gun with the fold down forward grip you may know. Not sure why they put that feature on it, sort of lame. My step dad gave it to me right after he married my mom. I was 14. I was all agog at getting a semi auto. LOL He'd bought it to carry in his truck while working oil fields in the 50s in Oklahoma. He was a heavy equipment operator by trade.
Charter AR7 - Believe it or not mine works, is very handy for motorcycle and boat travel, accurate enough, and I like it. YMMV
Remington M512X - A tube magazine bolt rifle and almost target rifle accurate with any brand of ammo. I've had this since my 9th birthday and when I really wanna HIT what I aim at, I pull it out. I have a scope on this one to utilize the unreal accuracy. Even with CB shorts it's a tack driver.
Ruger 10/22 stainless - Hogue overmolded stock, love it. It's an iron sighted plinker and general duty knock about gun. Never bobbles, adequate accuracy, no real gripes. I love it, too!
Remington 597 Magnum - Haven't hunted with it, not sure I ever will, but it's extremely accurate like 512 and powerful and flat shooting. It is 100 percent reliable and with the plastic magazines. I put a Vorquartsen hammer/sear in it and now it has the best trigger of any of my .22s. It wears a scope and still has its open sights on it, though I can't see using it without the scope.
I'm still looking to increase my little collection. You can never own enough .22s and I'm convinced all .22s have merit. I've yet to fire one I didn't like, even an AR7.