A message you should hear

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Project355 said:
Having let it sink in with a cup of mocha-java, This much I'll say: At the range I worked at for 10 years, back in the 80s/90s, we reloaded over a million rounds a year on just a hand full of Star, AmmoCrafter and Dillon machines. Not quite the same, I know. But we did make all our own cast bullets from range lead, and we did have to sort all the brass, and and and... well.... I know, not the same, but the numbers just don't seem all that staggering to me. We popped out a round at a time. Looks his his stuff was doing many more than that, much quicker too.

I do appreciate though, that he even said anything. I agree he could have mentioned "internet gossip, rumors and misinformed speculation" better, maybe by just addressing that issue as I just did with minimal detail, but quickly dismissing it, and turning more quickly to the positive. On the other hand, I got a sense of a guy who is fiercely protective of his brands (he should be!) and doesn't like to be kicked when he feels like he's doing all he can. On the other, other hand, don't dismiss the money they're making right now. A factory dream is 100 percent production 100 percent of the time, and people lined up at your door for more of what you make.

One last thing - there are case studies galore, about companies that "ramp up" to oblivion. There is a demand, they ramp up, go big, but the demand ends though fulfillment, or other situation (think about possible ammo taxes, bans, etc), and they get stuck holding the bag with the institutions that financed the ramp up. For a corporate president, CEO, COO, its a tough walk on thin ice, as they are responsible to shareholders.
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I confess to watching CNBC all day everyday (well a little overstated) and I see scores of CEOs discussing their brand and this and that. Some are great, others suck, most are in the middle.

Steve Ballmer when he ran Microsoft was as big a BS artist as I’ve ever seen and his company didn’t do squat while he was at the helm.

But I digress, in this pandemic I’ve seen execs at Kimberly-Clarke, 3M, and others discuss at length shortages and such. They have been trained for sure and some are too robotic. But their job is to instill confidence in the company, it’s product, and it’s people. In my view, this particular one is better than most AFTER the intro. I still have many questions but this wasn’t a Q&A session, it was a video.
 
Now listen to the message from Hornady.
I have no issue with the CEO of Federal, I would be sick of hearing all the internet nonsense as well. Tell it like it is! If people do not understand basic economic and the whole COVID issue then maybe they should smarten up a little. The can complain about Toilet Paper.;)

 
Rule3 said:
Now listen to the message from Hornady.
I have no issue with the CEO of Federal, I would be sick of hearing all the internet nonsense as well. Tell it like it is! If people do not understand basic economic and the whole COVID issue then maybe they should smarten up a little. The can complain about Toilet Paper.;)

Click to expand...

I LOVE this one! Still have questions but it’s a video.
 
Reloaders are a niche market. A small fish in a very, very large pond. 11th on the list of the top 10 priorities of ammo and ammo parts manufacturers. If they never sold another product to reloaders it wouldn't affect their profit margins a bit. Accept that reality and your life may be a little easier. Like all the other times, we will get parts when they start to catch up.
 
kidneyboy said:
Reloaders are a niche market. A small fish in a very, very large pond. 11th on the list of the top 10 priorities of ammo and ammo parts manufacturers. If they never sold another product to reloaders it wouldn't affect their profit margins a bit. Accept that reality and your life may be a little easier. Like all the other times, we will get parts when they start to catch up.
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My life is so easy already I can’t stand it.
 
I saw no insults, no criticism of ammo customers, just facts. Besides the "7 million new gun owners buying 2 boxes" the whole problem is from fear, panic buying. The guy that thinks "I gotta get mine before someone else does" has added largely to the shortages. The guy that normally shoots a brick of 22s per year runs out and buys 5 bricks (or cleans the shelf) or the guy that may use 1,500 primers per year buys 2 or three cases are the basic problem, same as complete ammo (I haven't heard of any factory "shutting down" component manufacturing. That would be really bad business thinking). The guy that only thinks about ammo three days before his hunting trip, runs to the gun shop and buys 5 or 6 times as much ammo as he normally would adds to the problem, and those that don't prepare ahead of time are the reason we can't find any ammo or reloading components. Many new shooters/reloaders and more folks panicking are why the factories can't keep up.

Extremely simple; "We have met the enemy, and they is us". Pogo...
 
Project355 said:
Having let it sink in with a cup of mocha-java, This much I'll say: At the range I worked at for 10 years, back in the 80s/90s, we reloaded over a million rounds a year on just a hand full of Star, AmmoCrafter and Dillon machines. Not quite the same, I know. But we did make all our own cast bullets from range lead, and we did have to sort all the brass, and and and... well.... I know, not the same, but the numbers just don't seem all that staggering to me. We popped out a round at a time. Looks his his stuff was doing many more than that, much quicker too.

I do appreciate though, that he even said anything. I agree he could have mentioned "internet gossip, rumors and misinformed speculation" better, maybe by just addressing that issue as I just did with minimal detail, but quickly dismissing it, and turning more quickly to the positive. On the other hand, I got a sense of a guy who is fiercely protective of his brands (he should be!) and doesn't like to be kicked when he feels like he's doing all he can. On the other, other hand, don't dismiss the money they're making right now. A factory dream is 100 percent production 100 percent of the time, and people lined up at your door for more of what you make.

One last thing - there are case studies galore, about companies that "ramp up" to oblivion. There is a demand, they ramp up, go big, but the demand ends though fulfillment, or other situation (think about possible ammo taxes, bans, etc), and they get stuck holding the bag with the institutions that financed the ramp up. For a corporate president, CEO, COO, its a tough walk on thin ice, as they are responsible to shareholders.
Click to expand...
Keep in mind that the number he mentions is merely the increase in demand projected for just new users, not the demand from already involved customers, many of whom decided to stockpile as well. Don't confuse it with total demand on production, it is merely one of many demands.
 
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