Well, it's just another grass roots anecdotal example, but Thursday I had to drop some papers off at my father's lawyers office in a Chicago suburb. I had my NRA Instructor ball cap on when I did it, don't even think about what I have on much.
The Paralegal that runs the office "Vanessa" nice, middle aged lady took the papers and pointed to the hat and asked, "What are you an instructor for?". I told her Basic Pistol and I've been approved by the Illinois State Police to teach Concealed Carry.
She asked if I taught women! I told her about 40% of my classes have been women with a lot of couples too. She said her Bunco Club (of all things), was talking for the last two weeks about the violence in Chicago and the Cali Terror attack and about buying their own guns and learning to shoot them, just in case.
I gave her a card and told her we can organize the classes around their schedule. Then her boss the lawyer came out. He'd been listening, and offered to let them have the classes in their conference room, after hours if he could come too with his wife. His junior partner and his wife are a maybe.
Just one anecdote, but IMNSHO people that are willing to spend time and hundreds of $ in this crappy economy for a firearm and training are a lot more dedicated and serious than someone that just wants to rant emotionally and won't ever reach for their own checkbook.