I seat long, then in small increments I seat deeper and deeper until the cartridge just barely sticks to the lands with the barrel pointed straight up, yet drop out with a light tap. I call this zero, though it's probably .005" longer than zero. Then I increase the OAL by .010", perform my work up, and adjust shorter until best accuracy is obtained.
For me, I've found my most accurate is when the bullet is either just contacting the lands, or slightly jammed.
If I'm forming brass, I always jam them. This keeps the case head firm against the bolt face, thus assuring that the shoulders get pushed out completely during fire forming.
I almost always use a FL die these days though. When properly adjusted, I can get about as many loads from my brass with a FL die, as I can with a neck die.
GS