My boomstick primarily digests Wolf these days. Times are getting lean and I no problem paying the Russians (or is it ze Germans? I forget) for my lead. The stuff is cheap, it looks cool, and it patterns nicely.
When Dick's has ammo on sale I usually stock up on Remmington (what they carry) mostly because of price. Same deal: Cheap, works good, what's not to love?
For the row of nine shells (a full loading) I keep lined up below the sword rack on the mantle I use Winchester Super-X, because they have shiny brass bases and bright red hulls, and look exactly as the masses expect stereotypical shotgun shells to look.
Estate target loads handle the brunt of my screwing around. I have a polychoke installed just to be perverse (with a folding pistol grip stock, heat sheild, et. all...) so that ugly old gun can actually throw a trap load the way I want it.