I love hornady and use their products, however please fellows don't succumb to Stockholm syndrome about these Hornady dies. They are beautifully made. They might not seem like junk in your hand, but they will the instant you compare them with the MBF version for several reasons. One being that the Hornady die uses the case to release only one bullet on to the mouth of the case. The MBF die actually uses the whole column of bullets weight to push the bullet being dropped into the case. Depending on where the cutoff switch is this could be several ounces of lead pushing down on the bullet as it's being dropped on the case. So, it has a lot better "stick" to help it on its way to the next station without tipping.
Oh, and then there's the coated bullet or lubed lead issue...
Best way to explain the way they work is to imagine a compressed air quick connect fitting. They use those ball bearings to positively lock the fitting together? That's how the bullet is retained. Now imagine holding your air tools on with a hornady type finger collet thing. Nope.
Sorry if I'm insulting to some but I'm just trying to save a few souls the frustration of setting up that engineering fail of a device.
As far as being smarter than the die, well, maybe I'm not but I tried enough variables in my setup to eliminate a heck of a lot of potential causes and never got it anywhere near reliable. In fact, at one point I reversed the collets inside the die like actually pointing them backwards and additionally swapped their positions and to my surprise the results were about exactly the same as the factory recommended assembly. I also bent on them and polished them and sanded on them. Finally, I recycled them.
