Why don't we do like big wall street marketing companys do. Start putting the AR in more pictorial shots of hunting and sporting, maybe un blacken it a little. If there were a crises with a product of any other type, they would shift the product to a softer sell. Can you do that with a gun? Show it with a 10 round mag, a hunting or sporting scope and a lighter color, then show that it's really the same darn rifle only not black with a large mag? Don't get me wrong, we shouldn't have to do that, buy that is what crises managment companies do, when there is a problem with a product. Even putting it on the cover of magazines, showing the Olympic shooters using it at the range, maybe red white and blue. Authentic American rifles. Instead of allowing them to demonize it perhaps show it in a different light. Then put a hunting rifle next to it, paint it black and stick rails and a large Mag on it. Something saying it's an Assault on our rifles, not an Assault rifle.