Another good one. Personally, I think the bruises make her look like the victim of a domestic assault, but that's to my untrained eye. She's got the plain look: Could be anyone's mother, wife, or sister.
About the only thing I could add is to recommend trying it out with commas after "Submit" and "Fight", and a smaller font "or" before "Win". "Submit, Fight, or Win" The "Or" adds a bit of finality to the decision. "You can only choose one, which is it?" is the kinda idea being conveyed. My idea might screw with the framing, though, but I thought I'd mention it. Even if it's just the "Or" added, it would give it more punch.
Maybe get with a State pro-2A group, like buckeyefirearms.org to run a fund-raiser or front the cost for a billboard. That billboard posted on I-90, I-76/77, and maybe I-71 near Columbus would certainly get attention.
I think a church once put one that said "Real Men don't need Porn" on I-71 less than 500ft from an Adult shop, and after the controversy and threats regarding injuring profits, the board stayed up and almost everyone in Ohio had seen it. Maybe it was another freeway, but the thing did exist and was memorable.