Dumb question, but I have to ask...to gain understanding, and to possibly let you go after design before it hits market and hiccups.
Let’s say you get into crimped 9mm and rather than push out a primer it rips the flat portion loose from the walls of the primer. Will the machine jam? How do you clear a jam? I have had this happen roughly 20 times in my 20 years reloading so it’s not a huge concern, but mass marketing increases the exposure to the issue so my once a year average may mean an every day issue in the consumer market.
Yeah, I hear THAT! I have several other products out there (and a popular technical book), and I get feedback like that about them. It's all good, though.
...and, with the large amount of .32 ACP I get to reload for my wife, this can happen with them, too - although they are not crimped(!).
The Decapper has a limited-torque motor, which will NOT decap the (larger) crimped primers. This is chosen on purpose for a number of reasons, and it is not intended to decap those (nor size the brass): most reloaders don't seem to have an argument with that. To have a motor strong enough to do those would cost almost as much as the rest of this machine (in parts), and the market for it appears to be in the single-digit percentiles. The discussion of this came up with the 50 BMG and some local Contender shooters: in the end we decided not to try to manage MIL-rated rounds like those, opting to send those customers to the larger Reloader machine instead. We'll leave those rounds to the Dillon loaders...
This machine would then continue on, if it can still index, and if it completed the Decap travel to the bottom of the drive. For this particular failure, it would then attempt to clean the non-existent pocket when it got to the next station, followed by dumping the 'broken' brass into the bin with the others, at the rear. (The larger Reloader Machine will do things differently, but it is a manufacturing-class piece of equipment, too, at 12x the cost!). If the dial jams for shrapnel hanging out below the shellplate, the index will fail and the little FAULT light (not shown in this picture) will flash. Then this requires the operator to remove the stuck brass by hand and do a RESET (which makes the same cycle run again, causing no further harm to anything). There is a 3-position toggle switch (Cycle-OFF-Run) also not visible in this picture, which is the control feature for the user.
I've been approached about a high-torque version of this thing for resizing by the hundreds, too, but the frame of this one is not nearly strong enough to manage, say, a .44 mag full-boat Starline for very long: that sort of torque requires heavier castings, like the O-frame designs best used for those things. This one would work apart the bolted-together frame from those loads, even if it was doweled, so that's another class of equipment.
Another thing not shown in this picture is the guard: there is a finger guard in front of the "punch" that is the Universal Decapping Die (user's brand choice), so laws require a finger guard around it for operation. It blocks the view of everything in these software models (because they show plastic as white color), so it is hidden in this image. It's a clear plastic guard with a little safety switch in the machine's frame that shows it to be closed for operation.
