Yes its a marketing thing. If you didnt run out and buy it than it didnt work on you, witch not all marketing stratigies work on everyone. However in the stragety they have taken, there are a number of ppl in this world that actualy think an apocolips is soon to come. Well just for making fun of such acusations hornady took advantage of that concern by using it as a tool for marketing,one for the humaring of those of us that know better, and yes boost sales and bring in new buiseness. The z max ammo is loaded with no more than the same bullet that the a max and v max bullets are just a green tip instead of red. I bought a couple boxes of the 223 z max, when compaiared to the 223 superformance box you will find the bullet tips vmax red and zmax green. The balistic chart on both boxes read the same. And upon inspection at cabelas where i found the zmax ammo i also noticed in the pistol ammo, that in the pd,and or balistic tip style they had done the same thing. Its all for humar and marketing. There only doing it for a short period and no more ever again. Just like we all see on ebay the old antiqe empty boxes for sale some one colects them. In 20 or30 years these zmax ammo boxes will be a collector item, worth more with the ammo still in them.
